Job Purpose

Research Analyst - Digital Wealth Research will work closely with Head Research Analysts Digital Wealth, this role will include support for implementation of research views in line with the Banks research teams strategies in the wealth app. The role will work closely with the teams involved in client engagement, user engagement, support content management, Digital Wealth Manager channel (DWM), service & operations team, revenue and performance management strategies. Strategize, Partner and build strategies in line with the banks long-term intent to acquire and retain clients through digital initiatives and build a large base of loyal and profitable clients

KEY RESPONSIBILITIES

Product & Strategy Management

1 Responsible for supporting the content and business rule engine teams in the wealth app for implementation of research strategies, content strategies which will be part of the engagement layer in the wealth app.

2 Manage and possess complete control on the entire deliverables of the research aspects in the app, develop better asset allocation strategies for effective management of the engine to compete with both the physical and digital competition in the wealth space. The role will also need to continuously deep dive on the client portfolios tracks deviations from the agreed asset allocation / risk profiles of the bank.

3 Continuously benchmark research capabilities both locally and globally, services offered by competitors in the respective product function to enhance our research capabilities to serve our client segments with an effective offering.

4 Work closely with the bank research team (Wealth, Economists, treasury, fx) HSL research team (Retail & Institutional) third party research analysts, rating agencies, market data providers (Morning star,



Value research, Bloomberg, Refinitiv etc) curate the contents and provide this to the content team on an ongoing basis.

5 Product ideation along with Digital Wealth Mangers team, understand the requirements for business rules, implement the same before the launch, market the same and track outcomes, Work with marketing, analytics teams develop strategies to enhance user base for the business rule engine.

6 Work closely with various internal teams to handle the asset allocation strategies for the various goals the clients are setting up in the system, also continuously do back testing on the current business rules and other rule hypothesis and help management take decisions on implementing new business rules / enhance the existing rules for various allocation strategies.

Business Development

7 Create a repository of features available with other competing firms (Physical & Digital) support senior management to evaluate the same and implement in our digital channel

8 Create long term and tactical research strategies specific to the app, understand competition to build and maintain leadership position in the each of the product lines.

9 Develop and maintain wide repository of knowledge in financial and savings products, support to create content for the digital engagement team. Conduct fund manager events, analyst, economists live meetings / webcast / pod casts





10 Maintain valuable service quality index and web app ratings on both IOS and Play store

11 Device analytics tools to understand what kind of research inputs are to be given to which kind of clients. Own the research / product dossier in the app which should be a monthly publication and also ensure that any events (periodic like MPC reviews, US Fed action, Annual budget, market specific events) are covered in the app either through self-written articles or through third party articles.

Training & Development

12 Conduct webinars for Digital Wealth Managers specific to research (Macro & Micro)

13 Participate in meetings to provide regular market updates, new product offerings to DWM team, develop content for trainings in collaboration with the banks training team and offer joint training programs with Product partners.

Risk Management & Compliance

14 Work closely with the bank research team, third party product team and ensure that the recommendations are updated in the digital channels on time / every time including the business rules.

15 Maintain the business rules and get the same audited by external / internal teams for the effectiveness of the engine.

16 Understand and get the risk management trends in the market, from other digital utilities in the bank and ensure that there is no client related breaches.

Other(s)

17 Provide strategic inputs, maintain competition data, app user experience data, risks in the product etc to the management

18 Support in UAT strategy, Test case review, product enhancement review, user journey reviews etc. Closely track the marketplace and suggest the management for involving ourselves in new product enhancements, regulatory sandbox testing etc.

📌 Research Analyst - Digital Wealth (Mumbai)
🏢 HDFC Bank
📍 Mumbai