Job DescriptionSeeking an experienced SalesForce Marketing Cloud Professional. The resource will be responsible for requirements analysis, solution design, development, testing, deployment, and optimization of SalesForce Marketing Cloud implementations
Roles & Responsibilities
- Design, build, test, and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, and Automation Studio)

- Create audience segments, manage Data Extensions, perform data imports/exports, and ensure data quality for personalized marketing communications

- Configure and implement Salesforce Personalization (MCP) use cases to deliver real-time, individualized customer experiences across Web, Mobile channels

- Develop and optimize customer journeys using behavioral data and real-time personalization capabilities from Salesforce Personalization (MCP)

- Perform Sitemap implementation and updates in Salesforce Personalization (MCP) to track customer interactions, capture behavioral events, and support personalized experiences across digital touchpoints

- Create and manage audience segmentation, Data Extensions, Data models, and complex data transformations using SQL for campaign targeting and reporting

- Develop energetic and personalized email content using AMPscript, including data retrieval, conditional logic, content personalization, and triggered communications

- Build custom solutions and integrations using Server-Side JavaScript (SSJS)



to automate marketing processes and support advanced business requirements

- Perform troubleshooting, testing, and release validation activities.

- Analyze adoption metrics and recommend continuous improvements.

- Create documentation and support knowledge transfer sessions.

- Collaborate with business stakeholders, application teams, and project managers.

- Participate in solution design discussions and effort estimations.
Technical RequirementMandatory Skills

- Minimum 3 years of hands-on experience with SalesForce Marketing Cloud.

- Strong knowledge of SQL, Server-Side JavaScript (SSJS).

- Understanding of user adoption, user guidance, and digital transformation concepts.

- Strong communication and stakeholder management skills.

- Experience working in Agile projects.
Preferred Skills

- Experience with Salesforce, ServiceNow, JIRA, Confluence, or similar enterprise applications.

- Experience with adoption analytics and reporting.

- Understanding of change management and digital adoption best practices.
Additional ResponsibilityCertifications

- Salesforce Certified Marketing Cloud Engagement Specialist

- Salesforce Certified Marketing Cloud Engagement Administrator

- Salesforce Certified Marketing Cloud Engagement Consultant

- Salesforce Certified Marketing Cloud Engagement Developer
Educational RequirementBachelor of Engineering,Bachelor Of Technology
Preferred SkillsTechnology->Digital Commerce Platforms->Salesforce B2B Commerce Cloud
Service LineDigital Experience

📌 SFMC Marketing cloud Professional (Bengaluru)
🏢 Infosys
📍 Bengaluru