","shift_timing":"12 PM to 9 PM" , "description":"" , "responsibilities":"

1. Paid Advertising Campaigns:
Plan, set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads to achieve lead generation, traffic, and conversion goals.

2. Campaign Optimization:
Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting to improve ROI and achieve campaign KPIs.

3. Lead Generation Conversion:
Develop and manage campaigns focused on generating quality leads and conversions while maintaining an effective CPL, CPA, and ROAS.

4. Ad Creation A/B Testing:
Coordinate with the creative and content teams to develop effective ad copies and creatives. Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.

5. Keyword Audience Research:
Conduct keyword research, competitor analysis, audience research, and identify new opportunities to improve campaign performance.

6. Performance Tracking Reporting:
Track and analyze campaign metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS. Prepare regular performance reports and provide actionable insights.

7. Analytics Conversion Tracking:
Use tools such as Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, and Google Tag Manager to monitor campaign performance and conversion tracking.

8. Budget Management:
Manage advertising budgets effectively and ensure spending is aligned with campaign objectives and expected ROI.

9. Campaign Strategy:
Develop data-driven paid advertising strategies based on business objectives, target audience, industry trends, and campaign performance.

10. Collaboration:
Work closely with the creative, content, SEO, and account management teams to ensure campaigns are aligned with overall marketing objectives.

11. Market Platform Updates:
Stay updated with the latest trends, advertising policies, platform updates, tools, and best practices across Google, Meta, and other relevant advertising platforms.

","requirements":"
- Bachelors degree in Marketing, Advertising, Business,



or a related field.
- 1-3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
- Strong practical experience with Google Ads and Meta Ads.
- Experience in lead generation and conversion-focused campaigns.
- Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.
- Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
- Strong analytical and problem-solving skills.
- Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.
- Valuable communication and reporting skills.
- Google Ads Certification will be an added advantage.

" , "what_we_offer":null , "sections":[{"order":0 , "id":122 , "title":"Key Responsibilities","content":"
1. Paid Advertising Campaigns:
Plan, set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads to achieve lead generation, traffic, and conversion goals.

2. Campaign Optimization:
Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting to improve ROI and achieve campaign KPIs.

3. Lead Generation Conversion:
Develop and manage campaigns focused on generating quality leads and conversions while maintaining an effective CPL, CPA, and ROAS.

4. Ad Creation A/B Testing:
Coordinate with the creative and content teams to develop effective ad copies and creatives. Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.

5. Keyword Audience Research:
Conduct keyword research, competitor analysis, audience research, and identify new opportunities to improve campaign performance.

6. Performance Tracking Reporting:




Track and analyze campaign metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS. Prepare regular performance reports and provide actionable insights.

7. Analytics Conversion Tracking:
Use tools such as Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, and Google Tag Manager to monitor campaign performance and conversion tracking.

8. Budget Management:
Manage advertising budgets effectively and ensure spending is aligned with campaign objectives and expected ROI.

9. Campaign Strategy:
Develop data-driven paid advertising strategies based on business objectives, target audience, industry trends, and campaign performance.

10. Collaboration:
Work closely with the creative, content, SEO, and account management teams to ensure campaigns are aligned with overall marketing objectives.

11. Market Platform Updates:
Stay updated with the latest trends, advertising policies, platform updates, tools, and best practices across Google, Meta, and other relevant advertising platforms.

"} , {"order":0 , "id":123 , "title":"Qualifications" , "content":"
- Bachelors degree in Marketing, Advertising, Business, or a related field.
- 1-3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.
- Strong practical experience with Google Ads and Meta Ads.
- Experience in lead generation and conversion-focused campaigns.
- Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.
- Experience with Google Analytics/GA4 and Google Tag Manager is preferred.
- Strong analytical and problem-solving skills.
- Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.
- Good communication and reporting skills.
- Google Ads Certification will be an added advantage.

"

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Executive (Ahmedabad)
🏢 Ossisto Technologies
📍 Ahmedabad