Key Responsibilities:

​Social Media Management: Manage and grow company profiles across Facebook, Instagram, LinkedIn, and YouTube.

​Multimedia Content Creation: Plan and create engaging reels, promotional videos, post graphics, stories, and banners.

​Paid Advertising: Set up, monitor, and optimize paid campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads.

​Brand Identity: Maintain consistent brand voice, aesthetics, and visual guidelines across all marketing touchpoints.

​Campaign Planning: Develop monthly content calendars and execute creative promotional campaigns.

​Performance Analytics: Track and analyze key metrics (reach, CTR, engagement, conversion) using analytics tools to improve campaign ROI.

​Cross-Team Collaboration: Coordinate smoothly with graphic designers, video editors, and content writers to ensure timely deliverables.

​Market Trends: Stay updated with emerging digital trends, social media algorithms,



and AI/marketing tools.

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Key Skills Required:

​Social Media Marketing (SMM) & Strategy

​Multimedia Content Creation (Reels / Short Videos / Creatives)

​Paid Ads Management (Meta Ads & Google Ads)

​Brand Positioning & Visual Aesthetics

​Campaign Planning & Content Calendar Scheduling

​Marketing Analytics, Insights & Reporting

​Advanced proficiency in creative design & editing tools (Adobe Photoshop, Illustrator, Premiere Pro / After Effects, Canva)

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Qualifications:

​Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.

​Proven experience (2 to 5 years) in digital marketing and social media handling.

​Solid portfolio or live links of managed social pages/campaigns.

📌 Digital Marketing Manager (Ludhiana)
🏢 T & D Electronic Systems
📍 Ludhiana