Job Description: Area Field Sales Manager

Company: Original Gangster / Sanatan Sanctuary

Location: Delhi NCR

Experience: 1–3 Years

Preferred Experience: 2 years in FMCG field sales and sales management

Salary: ₹25,000 – ₹32,000 per month

Additional Benefits: Performance-Based Incentives + Travel Allowance

Employment Type: Full-Time

Important Salary structure

Experience / capability

1 year - field sales executive stepping into management - Monthly salary - ₹25,000 , 2 years - independently manages a territory - Monthly salary - ₹28,000, 3 years - strong sales ownership and team handling - Monthly salary - ₹32,000

About the Role

We are looking for a target-driven Area Field Sales Manager with practical experience in FMCG product-based companies, market development, distribution management, and retail account handling.

Candidates with experience in Puja/Devotional Products or Tobacco FMCG will be preferred. The candidate must understand General Trade (GT) and Modern Trade (MT), with the ability to expand distribution, acquire new retail accounts, manage key customers, and achieve sales targets across the assigned territory.

Key Responsibilities

1. Field Sales & Territory ManagementManage daily field sales activities and market visits across the assigned territory.

- Develop relationships with retailers, wholesalers, distributors, stockists, and organized retail accounts.
- Identify new business opportunities and expand product distribution.
- Achieve monthly sales targets and improve territory-wise performance.
- Monitor competitor activities, pricing, trade schemes, and market trends.
- Drive new customer acquisition, repeat orders, and product availability.

2. General Trade (GT) Sales

- Manage and expand networks of retailers, wholesalers, distributors, and stockists.
- Onboard new retail outlets and distribution partners.
- Drive order generation, product placement, retail visibility, and market penetration.
- Understand distributor margins, retailer schemes, credit terms, and distribution operations.
- Track outlet productivity, order frequency, sales performance, and collections.
- Ensure regular market coverage and strong retailer relationships.
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3. Up-to-date Trade (MT) & Key Account Management

The candidate should have practical knowledge of organized retail chains, supermarkets, hypermarkets, and large-format stores.





Preferred Modern Trade / Organized Retail Exposure:

- D-Mart
- Reliance Retail / Smart Bazaar
- Metro Wholesale
- More Retail / More Supermarket
- Spencer's Retail
- Star Bazaar
- Vishal Mega Mart
- Lulu Hypermarket
- Nature's Basket
- Modern Bazaar
- 24Seven
- Rajmandir
- Omnia
- Other regional supermarket chains, hyperstores, and organized retail accounts

These are examples of relevant retail accounts and formats; experience with every listed company is not mandatory. Account relevance will depend on the assigned territory and product category.

Key Responsibilities:

- Build and maintain relationships with retail buyers, category managers, store managers, and procurement teams.
- Handle product listing, vendor registration, commercial negotiations, and purchase orders.
- Understand retailer margins, listing requirements, promotional schemes, and payment cycles.
- Coordinate stock replenishment, product availability, shelf placement, and merchandising.
- Track account-wise sales, stock levels, order fulfilment, and payment collections.
- Develop new organized retail accounts and increase sales across existing accounts.

4. Market Development & Distribution Expansion

- Identify untapped markets, new retail clusters, and distribution opportunities.
- Expand the company's retailer and distributor network.
- Introduce products to potential business partners and retail accounts.
- Gather market intelligence on consumer demand, competitor products, and pricing.
- Build long-term relationships with channel partners to increase sales and market share.

5. Sales Reporting & Coordination

- Maintain daily field visit reports and periodic sales performance reports.
- Track sales targets, actual sales, new outlets, order values, and collections.
- Maintain retailer, distributor, and customer databases.
- Coordinate with internal teams regarding stock availability, dispatches, and order fulfilment.
- Share market feedback and territory growth opportunities with management.





Industry Experience & Preferences

Preferred Industry Background:

- FMCG product-based brands and companies.
- Puja, devotional, religious, and spiritual products.
- Tobacco FMCG products and associated retail distribution networks.
- Other consumer goods categories with relevant GT and MT sales experience.

Candidates with direct category experience will receive preference. Candidates from other FMCG sectors may apply if they demonstrate strong field sales, distribution, and organized retail account-management capabilities.

Required Skills & Qualifications

- 1–3 years of relevant field sales experience.
- Approximately 2 years of hands-on FMCG field sales management experience preferred.
- Strong working knowledge of General Trade (GT) and Modern Trade (MT).
- Experience in retailer onboarding, distributor handling, and market development.
- Practical understanding of organized retail account operations.
- Strong negotiation, communication, and relationship-management skills.
- Ability to manage a sales territory independently and achieve targets.
- Basic knowledge of MS Excel, Google Sheets, and sales reporting.
- Willingness to travel extensively within the assigned territory.

Salary & Benefits

- ₹25,000–₹32,000 per month, depending on experience and capability.
- Additional performance-based incentives.
- Travel allowance for eligible official field visits.
- Growth opportunities based on sales performance and business contribution.

Ideal Candidate Profile

We want a candidate who understands the FMCG sales ecosystem from distributor to retailer, can develop new markets, manage key accounts, and deliver measurable sales growth.

The ideal candidate should be commercially aware, proactive, disciplined, comfortable with ground-level fieldwork, and capable of independently managing customer relationships and territory performance.

How to Apply

Interested candidates should share their updated CV with the following details:

- Total field sales experience.
- FMCG companies and product categories handled.
- Experience in Puja products or Tobacco FMCG, if applicable.
- GT and MT experience.
- Modern trade chains or key accounts handled.
- Current salary and expected salary.
- Current location and notice period.

Contact Person - Ashwani verma

Number - (phone hidden)

📌 Area Field Sales Manager (New Delhi)
🏢 Original Gangster
📍 New Delhi