Company Description AyatiWorks is a boutique digital technology company focused on building impactful digital presence for brands within the virtual marketing ecosystem. The team specializes in insightful planning and strategic execution to help clients stand out across digital channels. As a growing organization, AyatiWorks offers opportunities to work closely with diverse clients and innovative marketing solutions.

Team members are encouraged to bring creative ideas, data-driven thinking, and a strong understanding of digital trends. The work workplace supports collaboration, learning, and professional growth in the digital marketing space.

Role Description The Social Media Executive is a full-time, on-site role based in Chennai. This role is responsible for planning, creating, and publishing content across social media channels, ensuring consistent brand messaging and engagement. Day-to-day tasks include managing social media calendars, writing posts and captions, optimizing content for reach and performance, and coordinating media planning activities for campaigns.

The Social Media

Executive will monitor analytics, respond to audience interactions,



and collaborate with internal teams to align social media initiatives with overall marketing strategies. The role also involves staying updated on platform trends and proposing new ideas to improve visibility and engagement.

Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand pages and campaigns.
- Candidates should possess Media Planning skills, including the ability to schedule content, allocate budgets, and coordinate campaign timelines.
- Candidates should possess effective Communication and Writing skills for crafting clear, engaging, and brand-appropriate social content.
- Relevant qualifications such as a degree or certification in Marketing, Communications, Digital Media, or a related field are beneficial.
- Additional beneficial skills include familiarity with social media analytics tools, basic graphic design or content editing, and an understanding of current digital marketing trends.
- Ability to work collaboratively on-site in Chennai, manage multiple tasks, and adhere to deadlines is expected.

📌 Social Media Executive (Chennai)
🏢 AyatiWorks
📍 Chennai