About Us: Founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete.

The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions,

enabled by technology.

Job Summary: The Senior Manager – Product Strategy &

Experience will lead product strategy and experience across the footwear product lifecycle, from initial ideation and technical development to athlete testing, commercialization, and post-launch optimization. The role requires deep expertise in technical footwear, consumer insights, market trends, and product marketing to develop high-performing products that meet sales, sell-through, quality, and consumer expectations. The position will serve as a key bridge between R&D;, Design, Marketing, Sales, Creative, and other cross-functional teams.

Key Responsibilities:

● Partner with R&D; and Design teams during early-stage product creation to provide technical footwear expertise and market-driven inputs for future product concepts.

● Drive fit, product, and elite athlete testing programs to gather performance feedback and identify opportunities for product improvement.

● Lead sample reviews and internal buy sessions, providing structured and timely feedback aligned with product and commercial objectives.

● Develop and execute Go-To-Market (GTM)



strategies to support brand positioning, product launches, conversion, and sell-through.

● Collaborate with Marketing, Creative, and Sales/Channel teams to translate technical footwear features into compelling consumer-facing product stories.

● Develop accurate product copy, technical content, and story briefs to support launch campaigns.

● Monitor and analyze product ratings, consumer reviews, and post-launch field performance.

● Establish structured feedback loops with R&D; and Design teams to drive continuous improvements in product quality,

fit, performance, and design.

● Support product lifecycle and program management activities to ensure successful execution across seasons.

Qualifications and Skills:

● Strong passion and expertise in sports/athletic footwear.

● Deep understanding of footwear construction, materials, fit, manufacturing processes, and technical product development.

● Proven experience in product strategy, program/project management, and product marketing within athletic, lifestyle,

or specialized footwear brands.

● Demonstrated ability to lead and influence cross-functional teams across R&D;, Design, Marketing, Sales, and Creative functions.

● Strong understanding of consumer insights, athlete feedback, market trends, and their application to product strategy.

● Advanced proficiency in MS Office, including Excel, PowerPoint, and Word.

● Knowledge of Codex or similar PLM/product management platforms is an advantage.

● Exceptional verbal and written communication skills, with the ability to provide precise technical feedback and present product strategies to senior leadership.

● Robust analytical, strategic, and problem-solving capabilities with a commercial and consumer-focused mindset.

📌 Senior Manager Product Strategy - Footwear (Bengaluru)
🏢 CureFit
📍 Bengaluru