Location: Teynampet, Chennai

Employment Type: Full time

Experience Level: Mid-Senior Level (Minimum 3+ Years Hands-On Experience Required)

? Must-Have Qualification NoticeThis is NOT an entry-level or junior role. We are looking for an experienced hands-on growth strategist and campaign executor with 3 to 4+ years of direct experience managing performance marketing budgets, scaling campaigns from scratch, and driving measurable MQLs/SQLs.

About the RoleWe are seeking an execution-driven Growth & Performance Marketing Specialist to own our lead generation engines from scratch to scale. You will be directly responsible for planning, executing, and optimizing paid media, automated email nurturing workflows, and end-to-end web analytics.

If you are a data-obsessed marketer who thrives on scaling ROI, running growth experiments, and connecting marketing spend to pipeline revenue, this role is for you.

Key Responsibilities1. Lead Generation &

- Scaling (Top Priority)

- 0-to-Scale Execution: Build, test, and scale full-funnel lead generation frameworks across domestic and international markets.
- Pipeline Delivery: Deliver a predictable stream of Marketing Qualified Leads (MQLs) and partner with Sales to optimize conversion into Sales Qualified Leads (SQLs).
- Go-to-Market (GTM): Plan and execute GTM strategies for new product launches, feature releases, and campaign offers.

2.

Paid Performance

Marketing &

• Campaign Management

- Direct hands-on management, optimization, and budget allocation across:
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads (Sponsored Content, Lead Gen Forms, InMail)
- Meta Ads (Facebook / Instagram)
- Run relentless A/B testing on ad creatives, copy, bidding strategies, and landing page conversions.




- Rigorously monitor and optimize key metrics: CAC, CPL, ROAS, CTR, and Conversion Rates.

3. Lifecycle & • Email Marketing Automation

- Build and manage lifecycle email marketing campaigns and automated lead-nurturing workflows.
- Segment audiences and refine lead-scoring models within CRM and automation tools to increase middle-of-funnel velocity.

4. Analytics, CRO & • Reporting

- Own web analytics via Google Analytics 4 (GA4), Google Search Console, and CRM dashboards.
- Set up clear tracking, attribution, and funnel conversion monitoring.
- Conduct Landing Page Optimization (CRO) and user-journey improvements alongside Design/Dev teams.
- Present weekly/monthly performance dashboards and ROI insights to leadership.

5.

Organic

Growth, Content &

- Social

- Oversee technical & on-page SEO strategies to scale high-intent organic traffic.
- Support high-converting content assets (case studies, whitepapers, landing pages, webinars).
- Drive LinkedIn thought leadership and social presence to support brand credibility.

Mandatory Requirements & • Prerequisites

- Experience: 3 to 4+ years of solid, hands-on experience in performance marketing, paid acquisition, and B2B/B2C lead generation.
- Proven Track Record: Demonstrable portfolio of building and scaling paid campaigns from the ground up with direct revenue impact.
- Paid Media Mastery: Deep technical setup knowledge of Google Ads Manager, LinkedIn Campaign Manager, and Meta Ads Manager.
- Analytics Expert: Advanced hands-on skills with GA4, UTM tracking, event setups, and custom dashboard reporting.
- Marketing Automation: Proven experience setting up workflows in tools like HubSpot, ActiveCampaign, Marketo, or similar CRMs.
- Metric-Obsessed: Deep understanding of CAC, LTV, CPL, ROAS, and conversion funnel analytics.

📌 Senior Marketing Specialist (Chennai)
🏢 Avow Logistics Private
📍 Chennai