Company Description ParaFit India is a health-focused company that provides nutritious and delicious customized diet plans delivered directly to customers’ doorsteps. The organization aims to make healthy eating convenient in a busy world by simplifying diet planning and daily meal decisions. Expert nutritionists design tailored plans to help individuals achieve their fitness and wellness goals.

ParaFit promotes a collaborative, goal-oriented culture centered on empowering people to get fit together and sustain healthier lifestyles. Potential team members join a mission-driven environment that values both innovation and customer well-being.

Role Description As a Senior Digital Marketing Executive at ParaFit India, you will lead and execute digital marketing strategies to drive brand awareness, customer acquisition, and engagement. In this full-time, on-site role based in New Delhi, you will manage social media campaigns, optimize online content, oversee performance marketing initiatives, and monitor key metrics across digital channels. You will collaborate with nutrition, product, and design teams to develop targeted campaigns and content aligned with brand positioning and customer needs.

Daily responsibilities include planning and scheduling posts, analyzing web and campaign performance data, managing digital marketing budgets,



and identifying new growth opportunities. You will also be responsible for staying current with industry trends, testing new platforms or formats, and presenting insights and recommendations to leadership.

Qualifications

- Strong Marketing skills with experience in developing and executing digital marketing strategies and campaigns.
- Excellent Communication abilities for explicit messaging, cross-functional collaboration, and customer-focused content creation.
- Proficiency in Social Media Marketing, including content planning, community management, and paid social campaigns.
- Experience in Web Content Writing for landing pages, ads, email campaigns, and other digital assets.
- Hands-on expertise in Web Analytics tools to track, analyze, and optimize campaign performance and user behavior.
- Demonstrated experience in performance marketing (SEO/SEM, paid ads) and conversion rate optimization.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with minimal supervision.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced certifications in digital marketing are an advantage.
- Prior experience in health, wellness, or food-tech industries is beneficial.

📌 Senior Digital Marketing Executive (New Delhi)
🏢 ParaFit India
📍 New Delhi