We are seeking a results-driven and strategic Program Manager – Lead Generation &
- Sales to design, execute, and scale our end-to-end lead generation and sales enablement programs. In this role, you will bridge the gap between marketing demand generation and outbound execution. You will manage cross-functional workflows, track pipeline metrics, optimize conversion funnels, and lead a team of specialists to meet aggressive revenue targets.
Responsibilities
- Program Strategy &
- Execution:
Design and implement comprehensive outbound generation programs aligned with company/client revenue goals.
- Cross-Functional Collaboration: Partner closely with ERP and Partners, Sales Development Representatives (SDRs), Account Executives (AEs), and Sales Ops to define Ideal Customer Profiles (ICPs) and targeted outreach campaigns.
- Pipeline &
- Data Analytics: Monitor, analyze, and report on key performance indicators (KPIs)—including lead-to-prospect conversion rates, pipeline velocity, and quota attainment.
- Team Leadership &
- Coaching: Manage, mentor, and scale a team of lead generation/sales support specialists or project contributors, driving daily activity and performance accountability.
- Tech Stack &
- Process Optimization: Oversee the utilization and integration of lead generation tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo,
Apollo Zntlr etc).
- Sales Enablement &
- Training: Develop playbooks, scripts, email sequences, and training materials to continuously improve outreach effectiveness.
- Ensure high quality work is produced
- Anticipate and solve any problems related to the program
- Conduct performance reviews and evaluate program
- Facilitate communication between relevant teams
Qualifications
- Education: Bachelor’s degree in Business Administration, Marketing, Economics, IT or a related field (or equivalent practical experience).
- 4–6+ years of combined experience in IT program management, sales operations, B2B lead generation, or B2B sales development.
- Proven track record of scaling pipeline generation and hitting commercial targets in a fast-paced environment.
- Technical Proficiency: Deep familiarity with ERP platforms and lead intelligence/prospecting tools.
- Analytical Mindset: Strong data-analysis skills (Excel, BI dashboards) to segment data, forecast trends, and evaluate campaign ROI.
- Leadership &
- Influence: Demonstrated ability to lead cross-functional teams and influence stakeholders without direct authority.
- Communication: Exceptional written and verbal communication skills; comfortable presenting metrics and strategies to executive leadership.
📌 Program Manager (Noida)
🏢 Denave
📍 Noida