Hiring: Specialist In | Google Ads, Meta Ads, LinkedIn Ads & AI-Driven AdvertisingCompany: NeoRipples Marketing

Location: Gurugram, Haryana, India

Work Mode: Work from Office

Employment Type: Full-time

Experience: 4+ Years

Salary: ₹45,000–₹50,000 per month

About NeoRipples MarketingNeoRipples Marketing is a digital marketing and growth solutions agency based in Gurugram, helping brands strengthen their digital presence, acquire customers, and achieve measurable business growth. We combine strategy, creativity, technology, and data to deliver integrated digital solutions across performance marketing, social media, SEO, content creation, creative production, website development, and analytics. With 100+ projects delivered and experience across diverse industries and markets, we bring an entrepreneurial mindset and a results-driven approach to every client engagement.

We are looking for an experienced Performance Marketing Specialist who combines strong advertising fundamentals with AI-driven marketing expertise to plan, execute, optimise, and scale campaigns across multiple digital platforms.

The RoleAs our Performance Marketing Specialist, you will take ownership of paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads. You should have hands-on experience in campaign strategy, budget management, conversion tracking, performance analytics, and optimisation. Equally important, you should understand how AI and automation are transforming digital advertising and know how to apply these capabilities to improve campaign efficiency and business outcomes.

We are looking for someone who goes beyond launching campaigns — someone who can analyse performance, identify growth opportunities, experiment with new approaches, and take accountability for results.

Key Responsibilities1.

Performance Marketing

Strategy &

• Execution

- Plan, launch, manage, and optimise paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Develop channel-specific strategies aligned with client objectives, target audiences, budgets, and conversion goals.
- Manage campaign setup, keyword research, audience segmentation, bidding strategies, placements, remarketing, and ad scheduling.
- Execute lead generation, customer acquisition, website conversion, and retargeting campaigns.
- Independently manage multiple client accounts while maintaining campaign quality, timelines, and performance standards.

2. AI-Driven Advertising & • Marketing Automation
- Understand and implement AI-powered advertising capabilities available across Google Ads, Meta Ads, and LinkedIn Ads, wherever applicable.
- Work with AI-driven campaign features such as automated bidding, audience optimisation, campaign automation, and creative optimisation.
- Understand Google's Performance Max, Smart Bidding, and relevant AI-powered campaign capabilities, as well as Meta's Advantage+ solutions and automated campaign optimisation features.
- Explore and use AI tools to support audience research, keyword discovery, ad copy development, creative testing, campaign analysis, and reporting.
- Identify opportunities to use AI and automation to improve campaign efficiency, reduce manual effort, and accelerate optimisation.
- Evaluate AI-generated recommendations critically rather than relying on automated outputs without validation.
- Stay updated on emerging AI advertising capabilities, platform changes, and best practices, and recommend relevant applications for client campaigns.

3.





Campaign

Optimisation &

• Growth
- Monitor campaign performance and optimise key metrics such as cost per lead (CPL), cost per acquisition (CPA), conversion rate, and return on ad spend (ROAS), depending on campaign objectives.
- Conduct A/B tests across creatives, messaging, audiences, landing pages, and campaign configurations.
- Identify underperforming campaigns and implement data-backed corrective actions.
- Optimise budgets, bidding strategies, targeting, and creative combinations to improve campaign efficiency.
- Identify opportunities to scale successful campaigns while maintaining lead quality and cost efficiency.

4.

Conversion

Tracking, Analytics &
- Reporting

- Set up, monitor, and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and other relevant tools.
- Verify tracking accuracy and investigate discrepancies between advertising platforms, website analytics, CRM records, and actual business outcomes.
- Analyse campaign data to identify audience behaviour, conversion bottlenecks, performance trends, and growth opportunities.
- Prepare weekly and monthly campaign reports with meaningful insights, performance summaries, and actionable recommendations.
- Maintain campaign dashboards, performance trackers, and optimisation records.

5. Budget & • Account Management
- Plan and manage advertising budgets in line with campaign objectives and client requirements.
- Monitor spending, budget utilisation, and campaign pacing.
- Recommend budget reallocations based on performance and growth opportunities.
- Maintain campaign hygiene, naming conventions, account structures, and documentation.
- Take ownership of campaign delivery, flag risks proactively, and ensure timely execution.

6.

Creative

Strategy &

• Collaboration
- Work with creative, content, social media, and website teams to develop compelling ad creatives and conversion-focused landing pages.
- Prepare creative briefs informed by campaign data, audience insights, and customer behaviour.
- Recommend new messaging angles, creative formats, and testing strategies.
- Collaborate with client servicing teams to understand business objectives, communicate results, and support campaign reviews.

Required Skills & • Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent practical experience will also be considered.
- Minimum 4 years of hands-on experience in performance marketing, preferably within a digital marketing agency managing multiple client accounts.
- Strong practical expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Demonstrable understanding of AI-powered advertising features, automated bidding, campaign optimisation, and marketing automation.
- Working knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and conversion tracking.
- Strong understanding of lead generation, audience targeting, remarketing, bidding strategies, budget optimisation, and campaign analytics.
- Experience with A/B testing, performance reporting,



and data-driven decision-making.
- Ability to translate campaign insights into clear optimisation actions and measurable business improvements.
- Ability to manage multiple campaigns, work independently, and deliver in a fast-paced agency environment.
- Willingness to work from our Gurugram office.

Preferred Qualifications
- Experience managing B2B lead generation campaigns and LinkedIn Ads.
- Experience with CRM systems, lead quality analysis, and offline conversion tracking.
- Familiarity with landing page optimisation and conversion rate optimisation (CRO).
- Experience using AI tools for marketing research, creative development, performance analysis, and reporting.
- Experience managing campaigns for clients across different industries and geographies.

Mandatory Application Requirement: Campaign Case StudyApplications must include details of at least one performance marketing campaign that you have personally managed. Applications that do not provide this information may not be considered. For your campaign example, please include:

1. Campaign objective: What business outcome were you targeting?
2. Platform and industry: Which advertising platform did you use, and for what type of business?
3. Budget and duration: What was the approximate advertising budget and campaign duration?
4. Performance achieved: Share relevant results, such as leads generated, CPL, conversions, CPA, ROAS, or other measurable KPIs.
5. Optimisation undertaken: What specific changes did you make to improve campaign performance?
6. AI and automation: Which AI-powered advertising features or tools did you use, if applicable, and how did they contribute to the campaign?
7. Your contribution: What did you personally plan, execute, analyse, and optimise?

Candidates may anonymise client names and sensitive business information. Please share only information you are authorised to disclose. We will evaluate candidates on their practical understanding, ability to explain their decisions, and demonstrated contribution to campaign outcomes. What We Value
- Ownership and accountability for campaign performance.
- Robust analytical thinking backed by practical execution.
- Curiosity about AI, automation, and emerging advertising technologies.
- The ability to challenge assumptions, test hypotheses, and learn from campaign data.
- Clear communication and collaboration across teams.
- A results-oriented mindset focused on business outcomes rather than vanity metrics.

Why Join NeoRipples Marketing?
- Work across diverse industries, brands, and digital growth challenges.
- Take ownership of paid campaigns and contribute directly to measurable business outcomes.
- Collaborate with creative, content, technology, and marketing professionals.
- Work in an entrepreneurial environment that encourages experimentation, initiative, and continuous learning.
- Gain practical exposure to evolving performance marketing and AI-driven advertising capabilities.

How to ApplyInterested candidates can write to [email protected] with their updated resume Please include your mandatory campaign case study as part of your application, covering the campaign objective, advertising budget, measurable results, optimisation decisions, and your personal contribution. Mention any AI-powered advertising features or tools you have used.

Candidates who demonstrate genuine hands-on expertise, analytical thinking, and the ability to connect advertising performance with business results will be preferred.

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