Job Purpose To oversee the outreach activities for the BITSoM’s 2-year MBA ensuring quality and profile of students as per school objectives.

Job Outline

- The incumbent is responsible for assisting in entire gamut of outreach activities for attracting a superior quality of students into the MBA program ensuring the goals of class size and quality are met.
- To meet the above objective, the incumbent will be required to assist in organizing various road shows, information sessions and lead & funnel management.
- The incumbent will also be required to work closely with Process, Counselling and Digital Marketing teams.

Location - Kalyan - Maharashtra

Job Responsibilities

- Strategizing of the annual outreach plan keeping in mind the school’s objectives
- Organize and execute impactful outreach events, including seminars, information sessions, and education fairs, to generate interest and drive applications for the MBA program.
- Design and deliver engagement-driven initiatives, such as workshops, leadership talks, coffee meetups.
- Establish and maintain strong relationships with prospective students and other relevant stakeholders to enhance the visibility and credibility of the MBA offering.
- Drive high student conversion rates by providing personalized counseling, program insights, and showcasing the BITS brand legacy, career outcomes, and alumni achievements.
- Monitor, analyse, and optimize outreach performance metrics regularly,



providing actionable insights for strategy refinement and lead quality improvement.
- Stay updated on trends in MBA education, competitor strategies, and market expectations to ensure differentiated positioning of the program.
- Collaborate proactively with digital marketing and process team to align messaging, campaign planning, and lead nurturing strategies.

Knowledge / Education

- B.Tech / MBA from a reputed university in India or abroad.
- Outstanding communication and interpersonal abilities and good command over the language
- Understanding of Indian higher education landscape and related policies would be a plus
- Quick learner and a solid team player
- Experience in team handling
- Passion for building world class institutions of higher education
- Proficiency in MS Office and other CRM, telephony tools

Desirable Experience

- 8-11 years of experience in counselling, academic advising, or admissions in a higher education institution
- Experience working in a target-driven sales or student recruitment environment
- Exposure to education technology platforms and student information systems

Job Interface

Internal

- Process Team

•Counsellors

•Digital Marketing Team

External:

- Prospective Students
- Parents / Guardians
- Educational Consultants

•Outreach logistic partners

•Test Prep Centres

*Job responsibilities stated are not to be taken as an exhaustive statement of duties. Employees may be required to perform other job-related duties as necessary.

📌 Manager - Admissions & Outreach (Dombivli)
🏢 BITSoM - BITS School of Management
📍 Dombivli