What flo101 is flo101 is an AI skilling coach built around orchestration rather than content distribution. It constructs a learning path around how an individual actually works, delivered through a system of agents that plan, teach, practise and assess, and adapts that path as their skill develops.

Why this role exists flo101 is building a consumer AI product for people who want to turn intent into action and visible progress. We already have early user pull. The next challenge is to turn that into a durable consumer business: stronger activation, better retention, smarter lifecycle, real monetisation, and loops that compound.

We are hiring a Founding Growth Hacker to own that journey. This is not only a paid acquisition only role and not a brand only role. It is for someone AI native, experiment heavy, and obsessed with user behavior: someone who can work inside the product as comfortably as outside it.

We value growth people who would rather fix a leak, test ten ideas, and build a loop than spend money too early.

What you will own

- The consumer growth engine end to end: activation, retention, referral, resurrection, and monetization.
- Lifecycle systems: onboarding, key moments, re-engagement, and churn recovery.
- Referral and sharing loops that feel native to product value, not bolted on.
- Pricing inputs across markets, with the CEO.
- Growth experiments across copy, product surfaces, distribution, and monetization mechanics.

The person we have in mind A growth operator who reads behavior before they read channels. Someone who has run the whole loop themselves, from the event definition to the copy to the dashboard, and who can tell you which of their own experiments failed and what that actually proved.





They are as comfortable inside the product as outside it, because most of the leverage is inside.

They believe ten small experiments beat one expensive bet, until the evidence says otherwise.

- has demonstrated skills in Growth Hacking and Conversion Optimisation to design, execute, and scale high-impact experiments.
- is proficient in Web Analytics tools and data interpretation to understand user behavior and optimize funnels.
- well experienced in Marketing and Marketing Strategy to craft positioning, messaging, and go-to-market plans.
- has strong analytical mindset, with the ability to form hypotheses, run A/B tests, and make data-driven decisions.
- is comfortable working closely with product, design, and engineering teams in a fast-paced startup environment.
- excellent written and verbal communication skills, with the ability to present insights and recommendations clearly.
- prior experience in skill sector, gaming or consumer internet products is a plus.

The first 90 days

- Audit activation, D1/D7/D30 retention, repeat usage, funnel drop-offs, and segment behavior.
- Improve activation and early retention before meaningful acquisition spend.
- Stand up the first durable lifecycle layer: onboarding, milestone nudges, and reactivation.
- Design and ship early referral and distribution loops that could genuinely compound.




- Get transparent on which user segments are most likely to retain, pay, and refer.

What we are looking for

- 5-8 years in consumer growth, product growth, or founder led growth roles.
- Ownership beyond channels, ideally from activation through monetization.
- A retention first instinct and fluency in cohorts, funnels, loops, pricing, and experiments.
- The ability to write copy, inspect data, define events, build flows, and decide what to try next.
- Comfort using AI tools deeply in your workflow.
- Enough commercial instinct to care about monetization without sacrificing trust or product value.

Not a fit if you

- Mainly come from agency, pure performance marketing, or enterprise demand generation backgrounds.
- Lead with CAC and ROAS before retention and user behavior.
- Need a large budget, large team, or mature playbook to create leverage.

How we will evaluate

We start with your note. If it lands, we may do a short proof-of-work exercise on a growth problem. We care about analytical honesty, experimental sharpness, and whether you understand how growth actually compounds.

What you get

Founding level ownership over a hard consumer AI problem, a direct line to the CEO, meaningful ESOP, tons of ownership, and room to build a growth engine with real creative and operating freedom.

To apply

Email [email protected] three things:

- One growth loop, retention problem, or experiment you personally owned: what was broken, what you changed, and what happened to the numbers.
- One growth opinion you hold that most people in your field may disagree with, and why.
- The most frustrated you have ever been while trying to get good at a skill, and what that taught you.

📌 Growth Hacker (Bengaluru)
🏢 flo101
📍 Bengaluru