We're Hiring: General Manager – Aurawill

? Location: Coimbatore

? Full-time | On-site

Aurawill is one of India's fastest-growing nutrition brands, making traditional, science-backed nutrition simple and accessible for modern families.

In just over a year, we've earned the trust of 1,00,000+ customers and are expanding rapidly across D2C, marketplaces, quick-commerce and retail.

Aurawill is looking for a strong commercial General Manager to own the Brand’s business end-to-end and take responsibility for scaling the brand profitably. This role is for someone who is ready to own the full business rather than a single functional vertical.

The OpportunityAurawill is a natural health foods brand with an ambition to build a differentiated, trusted and scalable consumer business. The General Manager will be responsible for translating the brand ambition into business growth i.e owning the P&L;, shaping strategy, setting priorities and leading the teams and functions required to deliver the plan.

What You Will Own· P&L; and Business Strategy: Own the overall Aurawill P&L; and business plan; set revenue, gross margin, contribution, profitability and growth priorities; identify the biggest business levers and allocate resources and budgets accordingly.

· Sales channels: Own the D2C channel and other online/offline channels of business end-to-end including acquisition, retention, and channel profitability. Build a scalable growth engine rather than optimising only for topline.

· Marketing & Brand: Partner closely with the marketing team to translate the brand strategy into consumer growth. Own the commercial outcomes of marketing investments while protecting long-term brand equity, positioning and consumer relevance.

· Supply Chain & Operations: Own the operating rhythm from demand planning and procurement through production, inventory, fulfilment, quality and customer experience.





· Finance & Business Management: Work closely with finance to build budgets, forecasts, monthly business reviews, scenario building and investment cases.

· People & Organisation: Lead and align cross-functional teams across sales, marketing, supply chain, finance, operations and other business-critical functions. Build a high-accountability culture with transparent goals, ownership and operating cadence.

· Growth & Innovation: Identify new consumer needs, occasions, products, channels and partnerships that can materially expand the business.

What We Are Looking For· Owned a D2C business, category, brand, business unit with full P&L; responsibility.

· Strong general-management orientation: able to lead revenue, margins, operations and people rather than operating only within one function.

· Demonstrated ownership of business numbers and comfort being accountable for revenue, gross margin, contribution and profitability.

· Strong understanding of D2C growth & metrics - acquisition, conversion, retention, repeat, CAC, blended CAC, LTV, AOV & Channel mix.

· Experience leading cross-functional teams and influencing senior stakeholders across marketing, sales, supply chain, finance and operations.

· Strong commercial judgement: able to distinguish between growth that creates value and growth that merely creates topline.

· Comfort working in an entrepreneurial setting with hands on experience where resources and budgets are tight





· Data-fluent and financially rigorous, while retaining strong instinct for consumer and market.

· High ownership, speed of decision-making and willingness to execute when needed.

· A Tamil Speaking qualified, preferably who lives in Tamil Nadu

Ideal Background:We are interested in candidates who may currently be working as a D2C / E-commerce lead, Category Head, Growth Head, India Market lead or an equivalent role in a consumer business.

Minimum 5-6 years of relevant experience from D2C-first consumer brands, FMCG, food & beverage, health & wellness, beauty & personal care, nutrition, consumer tech or other categories where the candidate has had genuine commercial ownership and proven cross-functional leadership for a few years.

Entreprenuers who have built and scaled consumer businesses in the past are also welcome to apply.

Preferred but not mandatory: From Tier 1 or Tier 2 business school in India

What you will get from us:· Complete ownership and responsibility of business coupled with people leadership responsibility for a new-age brand that wants to build strong equity in the foods and nutrition business

· Freedom to experiment and decision-making autonomy

· A company with humble-people with good intention and make good quality products that serve consumer health The right candidate:This role is for someone who wants to build a business, not simply manage a function; be comfortable making decisions with imperfect information and be willing to take ownership when something is not working.

- Must be able to hold the energy & range to discuss brand positioning in the morning, review a P&L; in the afternoon, challenge inventory assumptions, diagnose a D2C funnel and align a cross-functional team around the next growth priority. The ability to zoom in and out is central to this role.

📌 GENERAL MANAGER – AURAWILL BUSINESS (Coimbatore)
🏢 Aurawill
📍 Coimbatore