: Email Outbound Strategist

Location: Hyderabad

Experience: 5–8 Years

Role Type: Individual Contributor (IC)

Job OverviewWe are looking for an experienced Email Outbound Strategist to own and scale B2B outbound email campaigns, generate qualified leads, and build a predictable sales pipeline. The ideal candidate should have strong hands-on experience in cold email outreach, email deliverability, audience segmentation, marketing automation, and outbound campaign optimization.

Key Responsibilities

- Develop and execute B2B outbound email strategies to generate qualified leads, meetings, and sales pipeline.
- Identify target accounts and decision-makers through audience segmentation, list building, and data enrichment.
- Create compelling cold email copy and multi-step outreach sequences tailored to different buyer personas.
- Manage outbound email infrastructure, including domains, inboxes, sending volumes, and sender reputation.
- Monitor and troubleshoot email deliverability issues, including SPF, DKIM, DMARC, bounce rates, and spam complaints.
- Manage outbound campaigns using HubSpot and tools such as Smartlead, Instantly, Apollo, or Outreach.
- Conduct A/B testing to improve email engagement, reply rates, meeting bookings, and conversion.
- Track and report weekly performance metrics, including emails sent, replies, meetings booked, SQLs, and pipeline generated.
- Collaborate with sales teams to ensure effective lead handoff and continuous improvement of outbound performance.

Mandatory Skills
- 5–8 years of experience in B2B demand generation,



growth marketing, or outbound email marketing.
- Proven experience independently managing end-to-end cold email campaigns.
- Hands-on experience with HubSpot, including workflows, lists, custom properties, and reporting.
- Experience with outbound tools such as Smartlead, Instantly, Apollo, Outreach, or similar platforms.
- Solid knowledge of email deliverability, domain warming, SPF, DKIM, DMARC, and sender reputation management.
- Experience with lead enrichment and prospecting tools such as Clay, Apollo, ZoomInfo, or LinkedIn Sales Navigator.
- Excellent B2B email copywriting, segmentation, and campaign optimization skills.
- Proven ability to generate qualified meetings, SQLs, and measurable sales pipeline through outbound campaigns.

Good to Have
- Experience with Account-Based Marketing (ABM) and multi-channel outreach.
- Experience targeting senior B2B decision-makers.
- Agency experience or experience managing multiple ICPs and campaigns.
- Strong analytical skills with the ability to interpret campaign data and optimize performance.

Ideal CandidateA hands-on outbound specialist who can independently manage the complete process—from identifying prospects and writing email sequences to maintaining deliverability, optimizing campaigns, and generating measurable sales pipeline. Note: Candidates with only B2C email marketing, newsletter management, or general digital marketing experience without hands-on B2B cold outbound and deliverability expertise will not be suitable.

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