About the Company

Jeena Sikho Lifecare Limited is an Ayurveda-based healthcare company offering Ayurvedic medicines, wellness products and integrated healthcare services through its Jeena Sikho HiiMS network of hospitals, wellness centres, day-care centres and clinics.

We are looking for an experienced, commercially driven Head – E-commerce & D2C to lead and expand our online product business across Shopify, WooCommerce, Amazon, Flipkart and other relevant marketplaces.

Role Overview The selected candidate will be responsible for increasing online sales, improving profitability and building a strong e-commerce business across company-owned websites and third-party marketplaces.

This role requires hands-on experience in D2C growth, marketplace management, performance marketing, customer retention and team leadership, with a proven record of delivering measurable business results.

Key Responsibilities

1. Sales Growth and Business Ownership

- Own monthly, quarterly and annual sales targets across D2C websites and marketplaces.

- Develop channel-wise growth plans covering products, pricing, promotions, marketing budgets and profitability.

- Identify opportunities to grow existing products, launch new products online and expand into relevant marketplaces.

- Own e-commerce profitability, accounting for discounts, advertising, platform fees, fulfilment costs and returns.

2. Shopify, WooCommerce and D2C Growth

- Lead the commercial performance of Shopify and WooCommerce stores, coordinating with technology and creative teams for execution.

- Improve product pages, website navigation, mobile shopping experience and checkout to increase conversion.

- Increase average order value through product bundles, relevant recommendations, cross-selling and upselling.

- Reduce cart abandonment and strengthen customer retention through CRM, email and WhatsApp campaigns.

3. Marketplace Management

- Manage and grow sales across Amazon, Flipkart and other existing or newly onboarded marketplaces.





- Oversee product listings, catalogues, search visibility, pricing, promotions and marketplace advertising.

- Maintain account health, listing quality and product availability while resolving platform-related issues.

- Build relationships with marketplace account managers and evaluate relevant promotional opportunities.

4. Performance Marketing and Customer Acquisition

- Work closely with the marketing team and agency partners to plan and optimise advertising across Google, Meta and marketplace platforms.

- Monitor customer acquisition cost, advertising returns and the contribution of campaigns to actual sales and profitability.

- Use campaign and customer data to improve targeting, creatives, landing pages and offers.

- Balance current customer acquisition with repeat purchases and long-term customer value.

5. Inventory, Fulfilment and Customer Experience

- Coordinate with warehouse, supply chain and customer service teams to maintain stock availability and timely order fulfilment.

- Align inventory planning with sales forecasts, campaigns and seasonal demand.

- Reduce cancellations, returns and return-to-origin orders by identifying and correcting recurring issues.

- Use customer reviews, complaints and purchase behaviour to improve the shopping experience.

6. Team Leadership and Performance Reporting

- Lead and develop the e-commerce team, with clear responsibilities and performance targets.

- Manage agencies and external partners against agreed deliverables and budgets.

- Review channel-wise sales, costs, margins and growth opportunities with management.

- Coordinate with finance,



marketing, technology and product teams to execute business plans.

- Ensure product descriptions, promotional content and customer communications use accurate, approved claims.

Candidate Requirements

- Proven experience in scaling e-commerce and D2C sales, with direct responsibility for revenue targets and profitability.

- Strong working knowledge of Shopify, WooCommerce and major marketplace seller platforms.

- Demonstrated success in managing both company-owned online stores and marketplace businesses.

- Strong understanding of performance marketing, conversion optimisation, product merchandising and customer retention.

- Ability to interpret sales, advertising and customer data and translate findings into practical action.

- Experience managing teams, agencies, budgets and cross-functional projects.

- Strong commercial judgement, negotiation skills and execution discipline.

- Bachelor’s degree in business, marketing, commerce or a related discipline; an MBA is preferred.

- Experience in Ayurveda, wellness, FMCG, nutraceuticals, personal care or consumer healthcare will be preferred.

Key Performance Indicators

- Channel-wise net sales growth and achievement of revenue targets.

- E-commerce contribution margin and profitability.

- Website conversion rate and average order value.

- Customer acquisition cost and advertising efficiency.

- Repeat purchase rate and repeat customer revenue.

- Product availability, fulfilment performance, cancellations and returns.

What We Are Looking For An experienced leader who has personally driven online business growth and can combine strategy with hands-on execution. Candidates should be able to explain the channels they managed, the sales growth they delivered, the budgets they handled and how they improved business profitability.

Experience: 8-12 Years

Location: Zirakpur (Punjab)

Salary: 50K-90K CTC

Job type: Full time/On-site

📌 E-commerce AndC Head (Chandigarh)
🏢 JeenaSikho Lifecare Private
📍 Chandigarh