Company Description Global Offshore Consulting Services (GOCS) delivers cutting-edge IT solutions that help enterprises worldwide drive growth, improve efficiency, and strengthen competitive advantage. The company offers tailored services across Artificial Intelligence, Cyber Security, Data Engineering, Cloud Computing, and Technology Transformation. Its consulting and implementation capabilities extend to Finance & Risk Management, Business Process Services, and workflow automation.

Global Offshore Consulting

Services also provides staff augmentation, allowing organizations to scale quickly with skilled professionals and accelerate delivery on critical projects.

About the RoleWe are looking for a Digital Marketing & AEO Specialist to drive our brand's visibility across traditional search engines and the rapidly growing ecosystem of AI-powered search and answer engines.

The role will focus on making our brand, products, services, and content more likely to be discovered, cited, recommended, and accurately represented by AI platforms such as ChatGPT, Google AI Overviews/AI Mode, Gemini, Claude, Perplexity, Microsoft Copilot, and other emerging AI search experiences.

This is not simply an SEO role. We are looking for someone who understands how SEO, content, digital PR, structured data, brand authority, entity optimization, and AI-generated answers work together.

Key Responsibilities1.

Answer Engine

Optimization (AEO)

- Develop and execute an AEO strategy to increase brand visibility in AI-generated answers.
- Research how target customers phrase questions when using ChatGPT, Gemini, Perplexity, Claude, Copilot, and other AI assistants.
- Identify high-value conversational queries, informational questions, comparison queries, and commercial-intent prompts.
- Optimize website and content to improve the likelihood of being understood, surfaced, cited, and recommended by AI systems.
- Develop content structures that provide clear, authoritative, machine-readable answers.
- Track brand mentions, citations, recommendations, and competitor visibility across AI platforms.
- Identify gaps where competitors are being surfaced by AI systems but our brand is not.
- Develop strategies to improve brand/entity recognition and topical authority.

- AI Search & Generative Search Optimization
- Monitor developments in Generative Engine Optimization (GEO), AEO, AI Search Optimization, and AI visibility.
- Analyze AI-generated search results and identify factors influencing visibility and citations.
- Test different content formats, structures, entities, terminology, and information architecture.
- Build prompt/query libraries for systematic AI visibility testing.
- Measure changes in AI visibility over time and translate findings into actionable marketing initiatives.
- Keep the organization informed about major changes in AI search behavior and platforms.

3. SEO & Organic Growth
- Develop and execute on-page and technical SEO initiatives.
- Conduct keyword, topic, entity, competitor, and search-intent research.
- Build topic clusters and content strategies around high-value customer journeys.
- Optimize titles, headings, metadata, internal linking, URLs, schema markup,



and content structure.
- Work with developers to improve technical SEO, crawlability, indexation, Core Web Vitals, structured data, and website architecture.
- Identify opportunities from Google Search Console, GA4, SEO tools, and other analytics platforms.

4.

Content

Strategy
- Create and manage content strategies designed for both humans and AI systems.
- Develop briefs for blogs, landing pages, FAQs, comparison pages, product pages, guides, and thought-leadership content.
- Ensure content demonstrates expertise, credibility, originality, and clear first-hand value.
- Identify questions that should be answered directly on owned digital properties.
- Develop FAQ and knowledge-base strategies around high-intent customer questions.
- Work with writers, subject-matter experts, designers, and product teams to produce authoritative content.

5. Digital PR & Authority Building
- Develop strategies to increase credible third-party references to the brand.
- Identify publications, industry websites, directories, communities, podcasts, research sources, and other authoritative platforms where the brand should have a presence.
- Support digital PR, thought leadership, expert commentary, link acquisition, and brand mention campaigns.
- Identify authoritative sources that AI systems are likely to use when constructing answers.
- Build strategies for strengthening the brand's digital footprint and entity authority.

6. AI Visibility Measurement & AnalyticsCreate and maintain an AI Visibility Dashboard covering metrics such as:

- AI brand mentions
- AI citations
- Citation share
- AI recommendation frequency
- Share of voice versus competitors
- Visibility for priority prompts
- Product/service inclusion in AI answers
- Accuracy of AI-generated information about the brand
- Sentiment/context of AI mentions
- Referral traffic from AI platforms where measurable
- Organic search visibility
- Organic traffic and conversions

Regularly report insights, trends, opportunities, and recommended actions to the marketing team. Required Skills & Experience
- 2–5 years of experience in SEO, digital marketing, content marketing, growth marketing, or a related field.
- Strong understanding of SEO fundamentals and search intent.
- Practical understanding of AEO, GEO, Generative Search, AI Search, or AI visibility optimization.
- Hands-on familiarity with ChatGPT, Google Gemini, Perplexity, Claude, Microsoft Copilot, and similar AI platforms.
- Strong content strategy and content optimization skills.
- Experience with Google Search Console and Google Analytics/GA4.
- Understanding of structured data/schema markup, internal linking, crawlability, indexation, and technical SEO.
- Strong analytical and research skills.




- Ability to convert data and AI-search observations into actionable marketing strategies.
- Excellent written and verbal communication skills.

Preferred Qualifications
- Experience working on AI search visibility or AEO/GEO projects.
- Experience with SEO platforms such as Ahrefs, Semrush, Screaming Frog, Similarweb, or equivalent tools.
- Understanding of knowledge graphs, entities, structured data, and semantic search.
- Experience with digital PR or link-building.
- Basic understanding of HTML, JSON-LD, APIs, and web technologies.
- Experience running experiments and documenting AI-search results.
- Familiarity with prompt engineering and LLM evaluation methodologies.
- Experience working with B2B SaaS, technology, e-commerce, healthcare, finance, education, or other competitive digital markets.

What Success Looks LikeWithin the first 6–12 months, you will be expected to:
- Establish a baseline for the company's AI search visibility.
- Build a prioritized database of high-value prompts and customer questions.
- Increase the frequency and quality of brand mentions/citations across relevant AI platforms.
- Improve visibility for strategically important commercial and informational queries.
- Identify and close content gaps against competitors.
- Build scalable AEO/GEO processes that can be integrated into the company's broader SEO and content program.
- Establish regular reporting on AI visibility and its relationship to organic traffic, leads, and revenue.
- Help position the company as a credible and authoritative source within its target category.

Key Performance Indicators (KPIs)AI / AEO

- AI visibility/share of voice
- Brand mention rate
- Citation rate
- Recommendation rate
- Priority-query coverage
- Competitor visibility gap
- Accuracy of brand/product information in AI answers

SEO

- Organic impressions
- Organic rankings
- Non-branded organic traffic
- Featured snippets / SERP features
- Indexed pages
- Organic conversions

Business

- Qualified organic leads
- Conversion rate
- Revenue influenced by organic/AI channels
- Cost per acquisition
- Growth in branded demand

Ideal CandidateYou are someone who:
- Thinks beyond traditional Google rankings.
- Understands that search is moving from "10 blue links" toward AI-generated answers and recommendations.
- Enjoys experimenting with emerging technology rather than waiting for established playbooks.
- Can combine SEO, content, analytics, technical concepts, and marketing strategy.
- Is comfortable testing hypotheses instead of relying on assumptions.
- Can distinguish genuine AI-search optimization opportunities from hype.
- Understands that getting cited by AI requires building real authority and useful information, not simply manipulating prompts or producing large volumes of AI-generated content.

Why Join Us?You will have the opportunity to help build our AI Search / AEO capability from the ground up and shape how the company is discovered across the next generation of search and information platforms.

This role sits at the intersection of:

Digital Marketing + SEO + Content + AI + Data + Growth

- and offers significant ownership over an emerging and strategically key marketing channel.

📌 Digital Marketing AEO Specialist (India)
🏢 Global Offshore Consulting Services
📍 India