20 Oct
|
iConsultera
|
India
Job Summary
We are seeking a creative and results-driven Content Marketing Executive to join our remote team in India. In this role, you will be responsible for creating, managing, and optimizing high-quality content that enhances brand awareness, drives website traffic, generates leads, and supports overall marketing objectives. The ideal candidate has excellent writing skills, a robust understanding of SEO, and experience developing content across multiple digital channels.
Key Responsibilities
- Develop and execute content marketing strategies aligned with business goals.
- Create engaging and SEO-friendly content for blogs, websites, landing pages, email campaigns, social media, and other digital platforms.
- Conduct keyword research and optimize content for search engines.
- Manage the content calendar and ensure timely delivery of marketing materials.
- Collaborate with designers, product, sales, and marketing teams to create compelling campaigns.
- Edit, proofread, and optimize content for clarity, consistency, and brand voice.
- Monitor content performance using analytics tools and recommend improvements.
- Develop case studies, whitepapers, eBooks, newsletters, and other marketing assets.
- Support email marketing, lead generation, and social media initiatives.
- Stay updated on content marketing trends, SEO best practices, and industry developments.
- Maintain content libraries and ensure brand consistency across all communications.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, Mass Communication, or a related field.
- 2+ years of experience in content marketing, content writing, digital marketing, or a similar role.
- Excellent written and verbal communication skills.
- Strong understanding of SEO, keyword research, and content optimization.
- Experience creating content for B2B, B2C, or SaaS businesses.
- Familiarity with content management systems (CMS) such as WordPress.
- Strong organizational and project management skills.
- Ability to work independently in a remote environment.
Preferred Qualifications
- Experience with marketing automation and email marketing platforms.
- Knowledge of Google Analytics, Search Console, and SEO tools.
- Basic understanding of HTML and CMS platforms.
- Experience creating multimedia content or collaborating with design teams.
- Certification in Digital Marketing, Content Marketing, or SEO is a plus.
📌 Content Marketing Executive (India)
🏢 iConsultera
📍 India