Company: Fabriplay – An IIT Madras-Incubated FashionTech Startup

Location: Chennai

Experience: 2–5 Years

Employment Type: Full-Time

About FabriplayFabriplay is an IIT Madras-incubated FashionTech startup transforming the global bespoke clothing industry through technology. Our AI-powered SaaS platform helps boutiques, fashion designers, tailoring businesses, and custom apparel brands digitize and streamline their operations—from customer management and body measurements to order processing, production tracking, inventory, billing, and business analytics.

With 50+ paying clients across India, France, Malaysia, and Sri Lanka, we are expanding internationally and building the digital operating system for the global custom clothing industry.

Join us at an exciting stage of growth, where your performance will directly contribute to our customer acquisition and revenue growth.

Role OverviewWe are looking for a hands-on, target-driven B2B Sales Executive to drive customer acquisition and subscription revenue for Fabriplay.

You will own the complete sales cycle—from identifying prospective customers and initiating outreach to conducting product demonstrations, negotiating, and closing paid subscriptions.

This is an execution-focused role for someone who can generate their own leads, engage decision-makers, consistently follow up, and convert opportunities into paying customers. You will work directly with the founders and have significant ownership in building Fabriplay's sales engine.

Key ResponsibilitiesLead Generation &

• Prospecting

- Identify and engage potential customers, including bespoke boutiques, tailoring businesses, fashion designers, made-to-measure brands, and apparel SMEs.
- Generate leads independently through cold calling, LinkedIn, email, WhatsApp, referrals, industry networks, and events.
- Research target accounts, identify decision-makers,



and build a qualified sales pipeline.
- Maintain consistent daily prospecting and follow-up activities.

Sales Execution & • Deal Closure
- Conduct online and in-person product demonstrations.
- Understand customer workflows and business challenges, and demonstrate how Fabriplay addresses them.
- Communicate product value, pricing, and business benefits effectively.
- Handle objections, negotiate commercial terms, and close paid subscriptions.
- Manage the complete sales lifecycle, from initial outreach to payment and customer handover.
- Convert qualified prospects and free-trial users into paying customers.

Revenue & • Pipeline Ownership
- Achieve monthly and quarterly customer acquisition and subscription revenue targets.
- Maintain accurate pipeline records, follow-up schedules, and sales forecasts using CRM tools.
- Track prospect engagement, demo-to-paid conversion, and deal closure progress.
- Identify opportunities for referrals, additional subscriptions, and account expansion.

Market Development
- Build relationships with boutique owners, fashion designers, industry associations, and relevant business networks.
- Explore new customer segments and support international market expansion.
- Represent Fabriplay at fashion exhibitions, trade events, and startup networking opportunities.
- Share market intelligence, customer feedback, and competitor insights with the founders and Product team.

Required Skills & • Qualifications
- 2–5 years of experience in B2B sales, business development, or technology product sales.
- Demonstrated ability to prospect independently and close deals.
- Experience managing the complete sales cycle, including lead generation, qualification, product demos, negotiation, and closure.
- Solid communication, presentation, negotiation, and objection-handling skills.
- Comfortable with outbound calling, WhatsApp outreach, email campai

📌 B - Sales Executive (Chennai)
🏢 Fabriplay
📍 Chennai