Role: Associate Brand Manager

Location: Ahmedabad

Role Purpose The role serves the purpose of managing & improving the performance of the assigned brands by

- Planning & driving execution of annual & interim projects for the brand
- Complete Business Responsibility for a category of the brand
- Lead Marketing & NPD activities including customer engagement programs and identify product opportunities in QSRs & Large Key Accounts for the company

Key Accountabilities/ Responsibilities

Financial

- Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.
- Identify and build business cases for new opportunities in QSRs, and Key Accounts, ensuring financial viability and alignment with key stakeholders.
- Drive the financial performance of ongoing projects, including current product development (NPD), launches, and repositioning efforts.

Customer

- Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.
- Leverage insights to identify opportunities within the QSR segments, ensuring the brand meets changing consumer demands.
- Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.

People

- Lead cross-functional teams, including R&D;, in the development and customization of new products
- Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
- Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team.





Process

- Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.
- Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.
- Continuously monitor and refine brand processes to adapt to market changes and internal needs.

Key Deliverables

- % Achievement on Target - Top Line, Bottom Line
- Timely delivery of NPD Projects
- NPD Pipeline / Stage Gate Milestones
- Brand Health Indicators
- Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)

Key Interactions

Internal

Sales, Planning

- On alignment of monthly / quarterly / annual plans for the brand, channel
- Time to time driving of back-end actions basis business plan
- Coordination for planned production / changes / additional business ask & its timely delivery
- Approvals & payments to direct vendors

Manufacturing

Logistics

Finance

External

Channel Partners

Creative / Ad agencies, Media Agency

Relationship Management

Coordination / Influence / Negotiation

Key Dimensions

Financial Dimensions

· Brand Size

Team

· Direct Reports: NA

Others

· Brand P&L;

Role Requirements:

Educational Qualifications

PG Degree in General / Marketing Management

Experience (Type & Nature)

- 2-3 years of experience in FMCG companies

Skills & Technical Competencies

- Knowledge & understanding of relevant business indicators, category & industry
- Understanding of Marketing Communication basics
- Stakeholder Management
- Effective Communication
- Analytical ability, Logical thinking

📌 Associate Brand Manager (Ahmedabad)
🏢 Zydus Wellness
📍 Ahmedabad