The role

We are hiring an Assistant Manager, Social Media to run Cosentus's day-to-day presence on LinkedIn, YouTube, Facebook, and Instagram. You will plan the content calendar, create and schedule posts and videos, ghostwrite for company leaders, and respond to messages from customers and followers. As Cosentus grows, you will also support social media for other Cosentus divisions.

Key responsibilities

Content planning

- Build and maintain a monthly content calendar across all four platforms, aligned with campaigns, webinars, events, and product launches.
- Plan platform-specific formats: thought leadership on LinkedIn, long-form and Shorts on YouTube, Reels and Stories on Instagram, community updates on Facebook.
- Track industry dates and healthcare RCM news to create timely, relevant posts.

Content creation and publishing

- Write post copy and on-image text, and produce graphics, carousels, and short-form videos.
- Shoot, edit, and caption engaging videos, including explainers, event coverage, employee stories, and leadership clips.
- Schedule and publish all posts using a scheduling tool, and keep a central asset library.
- Cover company events, conferences, webinars, and CSR initiatives before, during, and after they happen.

Leadership and executive content

- Ghostwrite and schedule LinkedIn posts for Cosentus leaders in each leader's voice.
- Draft employee appreciation and milestone posts for leadership profiles.
- Coordinate with leaders on approvals and turnaround times.

Community management

- Monitor and respond to comments, DMs, and messages from customers,



prospects, and followers within an agreed response time.
- Route sales inquiries to the sales team and service issues to the right internal owner.
- Never discuss patient or client account details in public replies; move those conversations to secure channels per HIPAA and company policy.

Reporting and optimization

- Track reach, engagement, follower growth, video views, and inbound leads by platform.
- Share a monthly performance report with insights and next-month recommendations.
- Test formats, posting times, and hooks, and scale what works.

Multi-division support

- Manage social media for other Cosentus divisions as required, keeping each brand voice distinct and consistent.
- Keep all content on-brand: plain American English, Cosentus positioning, and approved visual guidelines.

Required qualifications

- Minimum 2 years managing social media for a brand, company, or agency, including LinkedIn.
- A portfolio of posts, carousels, and videos you created or managed.
- Solid written English, with the ability to write in plain American English.
- Hands-on video editing in CapCut, Premiere Pro, or similar, plus design in Canva or Adobe Express.




- Experience with a scheduling tool such as Meta Business Suite, Hootsuite, Buffer, or Sprout Social.
- Working knowledge of native analytics on LinkedIn, YouTube, Facebook, and Instagram.
- Organized and deadline-driven, able to juggle several stakeholders and approval cycles.
- Sound judgment and discretion when replying publicly on behalf of the company.
- Bachelor's degree in marketing, communications, mass media, or a related field, or equivalent experience.

Preferred qualifications

- Experience in B2B, healthcare, SaaS, or professional services.
- Experience ghostwriting LinkedIn content for executives.
- Familiarity with HubSpot social tools.
- Basic exposure to LinkedIn Ads or Meta Ads.
- Awareness of HIPAA basics or experience in a regulated industry.
- Comfort using AI tools to speed up writing, design, and video editing.

What success looks like in your first 90 days:

- Days 1 to 30:

Learn the Cosentus brand, audit all four channels, and set up the scheduling tool and asset library.
- Days 31 to 60:

Publish a full monthly calendar on schedule and launch a regular leadership posting rhythm.
- Days 61 to 90:

Deliver your first performance report and a clear DM and comment response process.

Ongoing, you will be measured on:

- Calendar delivered on time, every month.
- Engagement rate and follower growth by platform.
- Video views and watch time on YouTube and Instagram.
- Response time to DMs and comments.
- Inbound inquiries routed to sales.

📌 Assistant Manager, Social Media (India)
🏢 Cosentus
📍 India