JD – Creative Copywriter (B2B)

Creative Copywriter – Campaigns & Social (B2B)

Location: [City / Hybrid / Remote] · Experience: [3–6] years · Reports to: [Creative Director / Head of Content]

Wanted: a painter who wears a suit. Wildly creative, and polished enough for the world's biggest boardrooms.

About All In Motion

All In Motion is a global B2B creative agency, working with enterprise brands since 2010. We help some of the world's biggest technology, consulting and industrial companies, including Capgemini, Schneider Electric, Genpact, TCS, Infosys and Google Cloud, turn complex stories into creative that moves buyers.

Our work covers brand narrative, integrated campaigns, digital experiences and large-scale creative production. Every project runs through our CORE™ framework, which keeps delivery on track and leaves room for big ideas. We think good B2B work should still make a person feel something.

What you'll do

- Come up with campaign concepts, platforms and taglines for enterprise brands, and present them with conviction.
- Create social-first ideas, series and formats for LinkedIn, Instagram and YouTube. Hooks, carousels, short-form video, the occasional meme when the brand can carry it, and stunts people share.
- Write short form: headlines, taglines, social posts, ad copy, scripts and voiceovers.
- Write long form: blogs, articles, whitepapers, e-books, reports and thought-leadership pieces.
- Keep everything in a campaign sounding like one idea, across formats, markets and months.
- Work with art directors, designers and animators from the first sketch, so ideas are built visually from the start.
- Dig through research, reports and expert interviews to find the insight a campaign can stand on. The technical detail is there to support the story.
- Use modern creative and productivity tools to explore more routes and move quickly. The ideas and the final words are yours.

Who you are

- You're an ideas person first. Your portfolio has campaigns you helped come up with, as well as copy you wrote.
- You get social.



You've made social campaigns that people actually engaged with, and you can tell which trends are worth joining.
- You have your own voice and a good ear, and you can adapt to any brand, from playful to boardroom.
- You're as comfortable with a six-word headline as with a 3,000-word whitepaper.
- You'll pitch the idea that makes the room a little nervous, and you can tell a positive idea from a loud one.

The suit

- You communicate clearly with senior marketing teams and can present and defend your work.
- You meet deadlines. Enterprise clients rely on it, and so do we.
- You have [3–6] years in an agency or brand team, including some B2B work. You don't need to be a tech expert, but you pick up a new industry or product quickly.
- You follow brand guidelines, check your facts and only ship work you can stand behind.
- You use modern creative tools to work faster, and you know when to put them down and think for yourself.
- You like working with designers, take feedback well and give it honestly.
- Your written and spoken English is excellent.

Nice to have

- Campaign work that won awards, made a shortlist or got results you can point to.
- Concepting and scripting for brand films, animated explainers or events.
- Experience with IT services, consulting, SaaS, sustainability or financial services clients.
- Some understanding of how B2B buyers make decisions.
- Something you make outside work: a newsletter, a podcast, short films, poetry, a meme page.

How to apply

Send us your CV and 5–8 pieces of work. We mostly want to see campaign ideas and social campaigns, B2B or not, and one or two B2B pieces help. Add a line for each piece on the brief and what you did.



Unproduced ideas and spec work count.

If you're shortlisted, we'll send a short, paid writing exercise based on a typical B2B brief.

[Apply via email / link] · [Closing date]

Avoid going so vague ("tech-savvy", "digitally literate") that it reads like knowing how to use Google Docs.

Things to decide before posting:

- ☐ Location and work model (office, hybrid, remote) and time zones the team works across
- ☐ Seniority and salary band; adding a range noticeably improves applications
- ☐ Who they report to and team size
- ☐ Whether you also want concept/ideation ownership (Senior/Lead level) or mainly execution
- ☐ Confidentiality: enterprise clients often mean NDAs, and portfolio pieces may be under NDA, so allow redacted samples
- ☐ Partner sign-off: the site's FAQ mentions AI-driven workflows, so confirm the restriction is only for this JD

Screening exercise (the most important part). Give a 60–90 minute task:

1. Hand over a short B2B brief with a dull-sounding topic (e.g. a client launching a supply chain resilience report).
2. Ask for 2–3 campaign ideas, each in one line, plus a social-first rollout for the strongest one: what runs, where, and why people would share it.
3. Ask for one hero piece written out: a LinkedIn post, a carousel or a 30-second video script.
4. Ask them to explain how they worked, including which tools they used and where.

What good looks like: at least one idea you didn't see coming, a social plan built around the idea rather than a list of posts, a human insight, and a candid answer on process. Polished but predictable copy is your red flag.

Interview questions:

- Walk us through the campaign idea you're proudest of. Where did it come from?
- Which social campaign (anyone's, any category) do you wish you'd made, and why?
- Tell us about an idea that got killed. What did you learn?
- Tell us about a time a tool gave you a first draft. What did you change, and why?
- How would you make a cloud services company funny, or moving?

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📌 Creative Copywriter - Campaigns & SocialB) (Mumbai)
🏢 All in Motion
📍 Mumbai