ABOUT ANTSQUAD

Antsquad is a human-centric branding and creative marketing studio based in Coimbatore and part of HighThink Media Box Pvt. Ltd. Our team of designers, marketers, developers and SEO specialists builds brands through a Discover, Define, Design and Deploy approach. We work with clients across industries, from education and food to healthcare, retail and national brands, with a focus on simplifying the complex.

ABOUT THE ROLE

We are looking for a hands-on Digital Marketing Executive to plan, execute, optimise and report on digital campaigns for multiple client brands. The role covers paid advertising, SEO, email and WhatsApp marketing, analytics and client coordination. You will collaborate closely with designers, video editors and project managers, combining creative thinking with data-driven decision-making.

KEY RESPONSIBILITIES

Paid Advertising

· Set up, manage and optimise Meta Ads and Google Ads campaigns within approved client budgets.

· Test audiences, creatives and ad copy to improve performance and reduce cost per lead.

SEO & Website

· Conduct keyword research and implement on-page SEO for websites and blogs.

· Write or coordinate blog posts and landing pages; track rankings and coordinate basic technical fixes with the web team.

Email & Lead Nurturing

· Plan and execute email and WhatsApp campaigns for leads and existing customers.

· Maintain clean, segmented contact lists.

Analytics & Reporting

· Monitor performance using Google Analytics 4, Meta Ads Manager and Google Search Console.

· Prepare weekly and monthly reports with clear insights, results and recommended next steps.

Client Servicing & Coordination





· Join client calls to understand objectives and present campaign plans and results.

· Coordinate with project managers to deliver work on time across multiple accounts.

· Monitor competitors and industry trends, contribute ideas to pitches, and support launches, events and offline campaigns with digital assets.

AI in Marketing

· Use tools such as ChatGPT, Claude and Gemini for ideation, research, copy drafts and reporting, with human review for accuracy and brand voice.

· Explore AI-assisted creatives and videos using tools such as Canva AI, Midjourney or Runway, and use relevant AI features in Meta Advantage+ and Google Performance Max.

REQUIREMENTS

Must Have

· A qualification or certification in digital marketing.

· 1–3 years of practical digital marketing experience; agency experience is preferred.

· Demonstrated experience managing Meta Ads and Google Ads campaigns.

· Working knowledge of SEO, Google Analytics 4 and Google Search Console.

· Strong written English; Tamil is an advantage for regional campaigns.

· Comfort using Canva or similar design tools and hands-on familiarity with AI tools for content, research and creatives.

Valuable to Have

· Google Ads or Meta Blueprint certification.

· Experience with Semrush, Ahrefs or similar SEO tools.

· Basic video editing for Reels and Shorts,



including AI video or voice tools.

· Familiarity with WordPress, email marketing platforms such as Mailchimp or Zoho, and CRM systems.

Personal Qualities

Data-driven and curious; organised enough to manage multiple campaigns; proactive, collaborative and willing to take ownership of outcomes.

WHAT YOU WILL LEARN

· Practical campaign planning and optimisation across multiple client industries.

· Performance analysis, lead generation and conversion-focused marketing.

· Agency workflows, client communication and cross-functional collaboration.

· Responsible use of AI tools for marketing research, content and creative production.

HOW SUCCESS IS MEASURED

· Number and quality of leads generated through digital channels.

· Cost per lead and return on ad spend.

· Growth in website traffic, organic rankings and conversions.

· Timely delivery of content calendars, campaigns and reports.

BENEFITS

· Competitive salary with performance incentives.

· Opportunity to work across varied brands in education, food, healthcare, retail and other sectors.

· Paid certifications and learning support.

· A collaborative team culture built on integrity, humour and teamwork.

HOW TO APPLY

Interested candidates can email their updated CV along with 2–3 examples of digital campaigns they have worked on (including results) to [email protected]. Use the subject line: “Digital Marketing Executive – [Your Name]”.

Contact: +91-XXXXXXXXXX | Email: [email protected]

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Leave encashment
- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (Coimbatore)
🏢 Antsquad Branding Studio
📍 Coimbatore