Job Description: Marketing Business Development Manager (BDM)

Job Description: Marketing Business Development Manager (BDM)

Company: Catalyst Education
Location: Palakkad, Kerala
Department: Marketing & Business Development
Job Type: Full-Time
Experience: 2–5 Years
Salary: Best in Industry + Performance-Based Incentives
Industry: EdTech / Education

About Catalyst Education

Catalyst Education is looking for a dynamic and result-oriented Marketing Business Development Manager to drive business growth, strengthen brand presence, generate student leads, and expand market reach across Palakkad.

Key Responsibilities

- Develop and implement marketing and business development strategies to achieve business targets.
- Identify new business opportunities and expand market presence across Palakkad.
- Plan and execute field marketing campaigns, promotional activities, and student acquisition initiatives.
- Build strong relationships with colleges, educational institutions, corporate partners, and other potential stakeholders.
- Generate quality leads through direct marketing, events, campus promotions, and local partnerships.
- Coordinate with sales and academic counselling teams to improve lead conversion and admissions.
- Identify new markets, analyse competitor activities, and recommend growth strategies.
- Lead, motivate, and monitor the performance of the marketing and business development team.




- Track marketing performance, lead generation, conversion rates, and revenue growth.
- Prepare regular reports and ensure achievement of assigned business targets.

Required Qualifications and Skills

- Bachelor's degree in Business Administration, Marketing, or a related field.
- 2–5 years of experience in business development, marketing, or sales.
- EdTech or education-sector experience is highly preferred.
- Proven ability to generate leads, develop partnerships, and achieve business targets.
- Strong communication, negotiation, presentation, and leadership skills.
- Knowledge of local market trends and customer acquisition strategies.
- Ability to manage field marketing activities and work towards measurable results.
- Willingness to travel within Palakkad and nearby areas as required.

What We Offer

- Best-in-industry salary based on experience and performance.
- Attractive performance-based incentives.
- Career growth opportunities in a growing EdTech organisation.
- A professional workplace with opportunities to lead and implement marketing strategies.

Apply Now

Are you an ambitious marketing and business development professional ready to drive growth in the education sector?

Join Catalyst Education, Palakkad, and take the next step in your career.

Interested candidates can share their updated resume.

Work Location: In person

📌 Marketing & Business Development Manager (Palakkad)
🏢 FUTURE BY CATALYST
📍 Palakkad