# Digital Marketing Lead – Growth & Brand Strategy ## Role Overview Nandan GSE is seeking a highly energetic, execution-driven, and visionary Digital Marketing Lead to spearhead our marketing engine. This pivotal role is designed for a hands-on executor who is passionate about building robust marketing systems, driving brand visibility, and generating qualified leads across our specialized engineering and manufacturing sectors. As Nandan GSE undergoes a significant transformation focused on operational excellence, scalability, and digital growth, this role offers an accelerated growth path towards a Chief Marketing Officer (CMO) position, evolving from an executor to a strategic marketing leader. [https://youtu.be/ld9XxPbVLjQ?si=FVRqq6J96wlFolrU](https://youtu.be/ld9XxPbVLjQ?si=FVRqq6J96wlFolrU) The primary objectives of this role include: * **Building Brand Visibility**: Significantly increase Nandan GSE's presence across LinkedIn, Google, YouTube, industry platforms, and the defense, aviation, and industrial ecosystems. * **Generating Qualified Leads**: Develop and implement systems to generate inbound leads, outbound opportunities, export inquiries, dealer partnerships, OEM collaborations, and defense/industrial business inquiries. * **Creating Marketing Systems**: Establish comprehensive campaign systems, CRM workflows, automation processes, content engines, reporting structures, and lead tracking mechanisms. * **Supporting Revenue Growth**: Ensure marketing efforts directly contribute to the sales pipeline, business development, customer engagement, and long-term brand credibility. ## Key Responsibilities * Strategize, execute, and manage comprehensive digital campaigns across LinkedIn, Google Ads, SEO initiatives, YouTube content, email marketing, and WhatsApp campaigns. * Develop and optimize landing pages to maximize conversion rates and user experience. * Build and manage lead funnels, CRM workflows, marketing automation systems, and customer segmentation strategies. * Take full ownership of website optimization, SEO growth, content strategy, and website analytics to drive organic traffic and engagement. * Coordinate and create compelling marketing collateral, including brochures, blogs, videos, reels, presentations, case studies, and exhibition creatives. * Implement AI-assisted marketing systems, CRM integrations, performance reporting dashboards, and workflow automation to enhance efficiency and insights. * Support and manage participation in exhibitions, trade fairs, defense expos, airport industry events, and targeted customer engagement campaigns. * Prepare detailed weekly reports, campaign performance dashboards, marketing ROI reports, and conduct regular analytics reviews to inform strategic decisions. * Coordinate with internal teams (Sales, Engineering, Projects, HR) and external agencies/vendors to ensure cohesive marketing efforts. ## Required Skills & Qualifications * **Experience**: Minimum of 4 years of progressive experience in digital marketing roles. * **Primary Skills**: * Proven expertise in Digital Marketing strategy and execution.



* Robust command of SEO best practices and implementation. * Proficiency in Google Ads campaign management and optimization. * Demonstrated success in LinkedIn marketing and B2B lead generation. * Hands-on experience with CRM systems (e.g., HubSpot, Salesforce) and marketing automation platforms. * Strong analytical skills with experience in marketing analytics and reporting. * Expertise in Email Marketing campaign design and execution. * Ability to develop and implement effective Content Strategy. * Experience in Brand Building and consistent brand messaging. * Proficiency in Campaign Planning and execution across multiple channels. * Skilled in Funnel Creation and optimization for lead generation. * **Desired Qualities**: * **Ownership Mindset**: Takes full accountability for results and initiatives. * **Strong Communication**: Excellent verbal and written communication skills. * **Structured Thinking**: Ability to approach problems systematically and logically. * **Execution Discipline**: Highly organized with a focus on timely and effective delivery. * **Problem-Solving**: Proactive in identifying issues and developing solutions. * **Creativity**: Innovative approach to marketing challenges and content creation. * **Adaptability**: Thrives in a fast-moving, entrepreneurial environment. * **Learning Attitude**: Eager to learn new technologies and marketing trends. * **Hungry to Grow**: Ambitious and driven towards career advancement. * **Proactive**: Anticipates needs and takes initiative without constant supervision. * **Technology-Friendly**: Comfortable with and eager to adopt new digital tools and platforms. * **Comfortable with AI Tools**: Willingness to integrate AI into marketing workflows. * **Capable of Evolving into Leadership**: Demonstrates potential for strategic leadership and team management. ## Preferred Qualifications (Good-to-Have Skills) * Experience in B2B Marketing, particularly within industrial, engineering, or manufacturing sectors. * Exposure to the Aviation, Defense, or Material Handling industries. * Knowledge of customer psychology and buyer journey mapping. * Strong business communication and presentation skills. * Experience in market positioning and competitive analysis. * Proficiency in video and content coordination/production. ## What We're Looking For Nandan GSE is not merely looking for a conventional marketing manager. We seek a "builder profile" – someone capable of operating with ownership, speed, structure, and business acumen. The ideal candidate will possess the hunger of a startup operator while developing the maturity of a future strategic leader. You should be comfortable operating in a fast-moving entrepreneurial environment,



ready to roll up your sleeves and build from the ground up. ## Why Join Us? Nandan GSE Pvt Ltd is a specialized engineering and manufacturing company focused on Ground Support Equipment (GSE), Defense Mobility Solutions, Material Handling Systems, and Industrial Engineering Solutions. We serve critical sectors including aviation, defense, industrial, and infrastructure. We are currently undergoing a major transformation focused on operational excellence, scalability, process systems, branding, exports, digital transformation, and accelerated growth. This is an unparalleled prospect to be a foundational member of a rapidly growing company, directly influencing its brand, market presence, and revenue trajectory. ## Growth Opportunities This role offers a clear and accelerated growth path: * **Phase 1 – Executor (0–12 Months)**: Focus on executing campaigns, building systems, creating visibility, supporting lead generation, and coordinating with agencies and vendors. * **Phase 2 – Manager (12–24 Months)**: Transition to managing marketing operations, driving planning, building and leading a small team, owning KPIs, and optimizing performance. * **Phase 3 – Strategic Leader / CMO Track**: Define brand strategy, influence overall business growth, support market expansion, shape market positioning, and drive long-term marketing direction. High performers will have the opportunity to evolve into strategic leadership and CMO-level responsibilities, directly reporting to the Managing Director / CEO. You will also have the opportunity to build and lead a future team including Social Media Executive, Graphic Designer, Video Editor, CRM Executive, SEO Specialist, Content Writer, Performance Marketing Executive, and Marketing Coordinator. ## Company Culture We foster a culture of ownership, innovation, and continuous learning. We value structured thinking, execution discipline, and a proactive approach to problem-solving. Our environment is dynamic, entrepreneurial, and supportive of individuals who are eager to grow and make a significant impact. We believe in empowering our team members to take initiative and drive meaningful change. ## Benefits & Perks * Market-competitive salary commensurate with capability and experience. * Significant growth opportunities within a rapidly expanding organization. * Direct reporting to the Managing Director / CEO, offering high visibility and influence. * Opportunity to build and lead a marketing team. * Exposure to diverse and critical industries (aviation, defense, industrial). * A dynamic and entrepreneurial work environment. ## Work Location This is an **Onsite** full-time position based in **Belapur**. ## Application Process If you are a highly motivated and results-driven digital marketing professional ready to take on a challenging yet rewarding role with significant growth potential, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.

📌 Digital Marketing Lead – Growth & Brand Strategy (India)
🏢 Nandan Gse
📍 India