- Define and maintain the brand's voice and visual identity in India
- Set content direction across Instagram, YouTube, and other platforms
- Oversee influencer marketing strategy and partnerships
- Plan and execute seasonal campaigns (Diwali, Wedding Season, etc.)
Channel Management
- Own and optimize the brand's presence on Amazon, Flipkart and Nykaa
- Drive conversion and revenue growth across all online channels
- Manage product listings, reviews, and platform promotions
- Oversee D2C storefront performance and CX
- Familiarity with performance marketing metrics (ROAS, CPA, LTV)
Marketing Strategy
- Build and execute quarterly marketing plans aligned with revenue targets
- Analyze channel performance data and adjust strategy accordingly
- Monitor competitor activity and market trends in the Indian beauty space
- Social content planning and action