Performance Marketer

Company: Matamix International
Location: Kinfra Advanced Technology Park, Ramanattukara, Kozhikode, Kerala
Job Type: Full-Time
Experience: Minimum 1 Year
Education: Graduate / Postgraduate in Marketing, Business Administration, or a related field
Joining: Immediate joiners preferred

Job Overview

Matamix International is looking for a skilled and result-oriented Performance Marketer with at least one year of experience in planning, executing, and optimizing digital advertising campaigns. The ideal candidate should have hands-on experience with paid advertising platforms, campaign performance analysis, and lead generation strategies.

Candidates with advertising agency or digital marketing agency experience will be preferred.

Key Responsibilities

1. Paid Advertising Campaigns

- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads.
- Develop effective advertising strategies to achieve business objectives.
- Manage campaign budgets and ensure effective allocation of advertising spend.

2. Lead Generation

- Create and optimize campaigns to generate quality leads and conversions.
- Identify target audiences and develop effective audience-targeting strategies.
- Improve lead quality and conversion rates through continuous testing and optimization.

3. Campaign Optimization

- Monitor campaign performance and optimize advertisements to improve results.
- Conduct A/B testing of ad creatives, headlines, audience segments, and landing pages.
- Identify underperforming campaigns and implement corrective actions.

4. Performance Analysis and Reporting

- Track key performance indicators, including CPC, CTR, CPL, CPA, and ROAS.




- Analyze campaign data and prepare regular performance reports.
- Provide actionable insights and recommendations to improve campaign effectiveness.

5. Audience and Market Research

- Research target audiences, competitor advertising strategies, and market trends.
- Identify opportunities to improve campaign reach, engagement, and conversions.
- Stay updated on digital advertising trends, platform updates, and industry best practices.

6. Team Collaboration

- Coordinate with graphic designers, video editors, and content writers to develop effective ad creatives.
- Work with the marketing team to align campaigns with client objectives.
- Communicate campaign requirements and provide feedback to improve advertising performance.

Requirements

- Minimum 1 year of hands-on experience in performance marketing.
- Practical knowledge of Google Ads and Meta Ads.
- Experience in lead generation and conversion-focused campaigns.
- Understanding of campaign optimization, audience targeting, and budget management.
- Knowledge of performance metrics such as CPC, CTR, CPL, CPA, and ROAS.
- Basic understanding of Google Analytics 4 (GA4), conversion tracking, and campaign reporting.
- Strong analytical and problem-solving skills.
- Good communication skills and the ability to work in a fast-paced environment.
- Advertising agency or digital marketing agency experience is preferred.

Preferred Candidate Profile

- Candidates who can independently manage and optimize paid advertising campaigns.
- Individuals with a data-driven approach to marketing.
- Candidates who can demonstrate measurable campaign results.
- Immediate joiners will be preferred.

Pay: ₹13,000.00 - ₹20,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketer (Ramanattukara)
🏢 Matamix International
📍 Ramanattukara