Job Overview

We are seeking a motivated and skilled Digital Marketing Executive to manage online marketing campaigns, support lead generation for our education and training programmes, and assist with digital marketing training activities.

The successful candidate will work on paid advertising, social media, campaign analytics and lead management while coordinating with the training team to support practical learning sessions and student activities.

This position offers an opportunity to work on live marketing campaigns while gaining experience in the education and digital marketing sector.

Key Responsibilities1. Digital Advertising & Lead Generation

- Plan, launch and optimise advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
- Generate enquiries and prospective student leads for the institute's training programmes.
- Monitor advertising performance and optimise campaigns based on cost per lead, conversions and lead quality.
- Conduct audience research, keyword research, creative testing and campaign experiments.
- Coordinate with the telecalling and admissions team to improve lead follow-up and conversion rates.
- Prepare regular campaign performance reports and suggest improvements.

2. Digital Marketing Operations

- Support social media marketing activities across relevant platforms.
- Assist with website updates, landing pages, campaign creatives and promotional content.
- Monitor campaign tracking using Google Analytics 4 (GA4), Google Tag Manager and other relevant tools.
- Help maintain lead databases, CRM records and marketing reports.
- Support email marketing, remarketing and lead-nurturing activities.




- Identify opportunities to improve digital campaign performance and marketing workflows.

3. Training & Student Support

- Assist the lead trainer during practical digital marketing sessions and workshops.
- Help prepare presentations, assignments, case studies and learning materials.
- Support trainees in accessing relevant digital marketing tools and platforms.
- Coordinate student attendance, assignment submissions, feedback and training schedules.
- Assist with setting up trainee email accounts, platform access and other learning resources.
- Work with the training and HR teams to maintain student records and training documentation.

4. Reporting & Team Coordination

- Maintain campaign trackers, lead reports and performance dashboards.
- Coordinate with the marketing, admissions, training and HR teams.
- Stay updated on changes to advertising platforms, analytics tools and digital marketing practices.
- Complete assigned marketing and training-support activities within agreed timelines.

Required Skills

- 2–5 years of practical experience in digital marketing.
- Hands-on knowledge of Meta Ads Manager and Google Ads.
- Understanding of lead-generation campaigns, audience targeting, campaign optimisation and conversion tracking.
- Working knowledge of GA4, Google Tag Manager and social media platforms.




- Basic understanding of SEO, email marketing, landing-page optimisation and CRM tools.
- Valuable analytical, communication and coordination skills.
- Proficiency in spreadsheets, presentations and email communication.
- Ability to manage multiple responsibilities and work collaboratively with different teams.

Preferred Qualifications

- Experience in EdTech, education, professional training or lead-generation businesses.
- Experience managing campaigns for course admissions or education-related services.
- Familiarity with marketing automation, CRM integration and AI marketing tools.
- Interest in assisting trainers and supporting practical digital marketing education.

Candidate Profile

We are looking for someone who combines practical campaign-management skills with a willingness to collaborate, learn and support training activities. The candidate should be comfortable working with advertising platforms, analysing performance data and coordinating with students and internal teams.

Work Details

- Location: Kolkata, West Bengal, near Raza Bazar Science College.
- Working days: Monday to Saturday.
- Working hours: 10:30 AM to 7:00 PM.
- Compensation: ₹18,000–₹25,000 per month, depending on experience and skills.

Application Process

Interested applicants may submit their updated CV along with a brief summary of their experience managing Meta Ads, Google Ads and lead-generation campaigns.

Candidates with practical campaign experience and an interest in the education sector are encouraged to apply.

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Kolkata)
🏢 Aervista Digital EdTech
📍 Kolkata