Job Description: Performance Marketing Manager

Department: Marketing & Growth | Job Type: Full time
Location: Mohali, Punjab | Experience: 3–5 Years (Preferred)

Job Overview

Deep Ayurveda is seeking a results-driven Performance Marketing Manager to plan and execute digital advertising strategies that drive qualified leads, Ayurvedic consultation bookings, mobile app growth, and wellness product sales. The ideal candidate should have strong expertise in paid advertising, campaign optimization, analytics, and customer acquisition.

Key Responsibilities

- Performance Marketing: Plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms to maximize ROI and minimize acquisition costs.
- Lead Generation & Conversion: Generate qualified leads for Ayurvedic consultations, healthcare services, and wellness products. Coordinate with sales and telecalling teams to improve lead quality, follow-ups, and conversions.
- Campaign Analytics: Monitor key metrics, including CPL, CAC, ROAS, conversion rates, and revenue. Set up and track conversions using GA4, Google Tag Manager, Meta Pixel, and relevant analytics tools.
- Reporting & Optimization: Prepare daily, weekly, and monthly performance reports, identify growth opportunities, and optimize advertising budgets, landing pages,



creatives, and conversion funnels.
- Cross-Functional Collaboration: Work closely with SEO, website, design, and content teams to improve campaign performance, customer acquisition, and overall marketing efficiency.
- Compliance: Ensure healthcare advertising complies with applicable platform policies and advertising regulations, avoiding misleading medical claims.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3–5 years of hands-on experience in performance marketing and paid advertising.
- Strong expertise in Google Ads, Meta Ads, lead generation, and campaign optimization.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel, and marketing dashboards.
- Strong analytical skills with an understanding of ROI, CAC, CPL, and conversion optimization.
- Experience in healthcare, Ayurveda, wellness, D2C, or e-commerce will be an advantage.

Performance Expectations: Deliver measurable growth in qualified leads, consultation bookings, customer acquisition efficiency, app growth, and marketing-attributed revenue.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

- Leave encashment
- Paid sick time

Work Location: In person

📌 Performance Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Deep Ayurveda Healthcare
📍 Sahibzada Ajit Singh Nagar