1.Lead Generation: Generate patient leads through Google Ads, Meta Ads (Facebook and Instagram), website campaigns, and other digital platforms.

2. Digital Campaign Management: Plan, execute, and monitor digital marketing campaigns for various hospital departments and specialities.

3. Patient Enquiry Management: Handle patient enquiries received through WhatsApp, phone calls, website forms, and social media platforms.

4. Lead Follow-up: Coordinate with the hospital's call centre and concerned departments to ensure timely follow-up and conversion of leads into appointments.

5. Appointment Conversion: Track leads from initial enquiry to OP consultation, diagnostic services, and hospital admission, where applicable.

6. Performance Marketing: Monitor campaign performance, cost per lead (CPL), conversion rates, and return on advertising spend (ROAS).

7. Website and Landing Page Management: Ensure hospital websites, speciality pages,



and landing pages are updated and optimised for lead generation.

8. CRM and Lead Tracking: Maintain accurate lead databases, update patient enquiry statuses, and prepare daily, weekly, and monthly lead reports.

9. Coordination with Hospital Departments: Work closely with doctors, speciality teams, the call centre, and the business development team to promote healthcare services and treatment packages.

10. Reporting and Strategy Improvement: Analyse campaign results, identify high-performing channels, improve lead quality, and implement strategies to increase patient appointments and hospital revenue.

Pay: ₹300,000.00 - ₹500,000.00 per year

Advantages:

- Provident Fund

Work Location: In person

📌 DIGITAL MARKETING-LEAD MANAGEMENT EXECUTIVE (Perumbavoor)
🏢 Baby Memorial Hospital, Perumbavoor
📍 Perumbavoor