Job Summary

We are seeking a creative and results-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns to strengthen the company's online presence, generate leads, and support business growth.

Roles and Responsibilities

- Develop and implement digital marketing strategies aligned with organizational objectives.
- Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.
- Plan, create, and publish engaging digital content, including posts, creatives, reels, and promotional materials.
- Execute and monitor paid advertising campaigns using Google Ads and Meta Ads.
- Perform keyword research, on-page SEO, off-page SEO, and website optimization activities(page speed checking, duplicate content checking).
- Monitor website traffic, campaign performance, and audience engagement using Google Analytics and other relevant tools.
- Develop and execute email marketing campaigns and lead-generation activities.
- Coordinate with the design, content, and business development teams to ensure effective campaign execution.
- Conduct competitor analysis and market research to identify digital marketing opportunities.
- Prepare periodic performance reports and recommend improvements based on campaign results.
- Maintain consistency in brand communication across digital platforms.
- Stay updated on digital marketing trends, tools , algorithms, and industry best practices.
- Basic SEO ,



Optimization on ChatGPT,Gemini,Perplexity,Cloud AI (skill creation, connecters adding)
- Bing Web Masters (URL Submission. error finding)

Required Skills and Qualifications

- Bachelor's degree or relevant qualification in Digital Marketing, Marketing, or a related field.
- Knowledge of SEO, SEM, social media marketing, and online advertising.
- Familiarity with Google Analytics, Google Search Console, Google Ads, and Meta Ads.
- Basic knowledge of content writing, copywriting, and digital content planning.
- Understanding of website performance, keyword analysis, and lead-generation strategies.
- Strong analytical, communication, and organizational skills.
- Ability to manage multiple campaigns and meet deadlines.
- Creativity, attention to detail, and a willingness to learn recent tools and technologies.
- Manage Google Business Profile, local SEO, online reviews, and online reputation.
- Plan and maintain a monthly content calendar with scheduled posts.
- Manage digital marketing budgets and track ROI, Cost Per Lead (CPL), and Customer Acquisition Cost (CAC).
- Utilize SEO tools such as Hubspot, Ahrefs, Ubersuggest, Screening Frog, Claud ,Moz for keyword research and performance analysis.
- Implement SEO, Answer Engine Optimization (AEO), and AI search optimization strategies to improve online visibility and search performance.

Pay: From ₹10,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Thiruvananthapuram)
🏢 LOGIPROMPT TECHNO SOLUTIONS
📍 Thiruvananthapuram