Pachouli is a leading name in the beauty and wellness industry, founded in 2010 by Ms. Preeti Seth. Our aim is to be “The Third Place” – a space beyond home and work where individuals reconnect with their inner selves. We offer holistic wellness and beauty solutions blending ancient Eastern wisdom with modern technology.
Key Responsibilities:
- Campaign Planning C Execution: Develop and implement BTL strategies to promote products and services. This includes Organizing Events, RWA, Corporate Tie-up, Local Tie-up, Influencer tie-up
- Brand Activation: Oversee the design and implementation of campaigns to ensure the brand is represented effectively and consistently in all BTL activities.
- Budget Management: Manage the budget allocated for BTL campaigns, ensuring optimal resource allocation and effective cost management.
- Market Research C Consumer Insights: Conduct market research to understand consumer preferences and behaviors to develop impactful BTL strategies.
- Performance Analysis: Track, measure, and analyze the performance of campaigns using key metrics and KPIs, providing reports and insights to senior management
- Team Leadership: Manage and guide a team of marketing specialists and event coordinators to execute campaigns effectively.
Qualifications s Experience:
- Education: A Bachelor's degree in Marketing, Business Administration,
or a related field is typically required. An MBA is often preferred.
- Experience: A minimum of 3–5 years of experience in BTL marketing or brand activation, with a proven track record of successful campaign execution.
Desired Skills:
- Strong Communication C Negotiation Skills: Ability to manage multiple projects simultaneously while meeting deadlines.
- Analytical Mindset: Ability to track, measure, and optimize campaigns.
- Proficiency in Tools: Proficiency in Microsoft Office
- Creativity C Results-Oriented Approach: Ability to think creatively and support decisions analytically.
Requirements:
- Education: Bachelor's degree (MBA preferred)
- Experience: 3–5 years in BTL marketing with a proven track record in campaign execution
- Languages: Proficiency in Hindi and English
- Skills:
- Strong communication and negotiation skills, Team leadership and coordination, Analytical thinking and result-oriented approach and Proficiency in Microsoft Office
- Work Mode: Work from Office
- Working Days: 6 days a week (Sunday fixed off)
- Availability: Candidates who can join immediately will be preferred
Note:
To learn more about our services, visit our website: https://www.pachouli.in/