To achieve sales targets, expand market coverage, develop strong customer relationships, and increase the distribution and availability of the company's ice cream products across the assigned territory. The Sales Officer is responsible for managing distributors, retailers, and key customers while ensuring effective execution of sales and marketing strategies.

2. Key Responsibilities

A. Sales and Business Development

- Achieve monthly and annual sales targets assigned by the company.
- Develop recent business opportunities and expand the customer base within the assigned territory.
- Increase sales volume and market share through effective sales planning and execution.
- Identify potential markets, outlets, and business opportunities.
- Implement promotional schemes and sales campaigns as directed by management.

B. Market Coverage and Distribution

- Conduct regular market visits to retailers, supermarkets, bakeries, hotels, and other potential outlets.
- Ensure adequate availability and visibility of ice cream products in the market.
- Appoint and develop distributors, dealers, and retail outlets as per company policy.
- Monitor product placement, freezer availability, and display standards at retail outlets.
- Ensure proper utilisation and maintenance of company-provided freezers and other sales assets.

C. Distributor and Customer Management

- Maintain effective relationships with distributors, retailers, and other customers.
- Ensure timely order collection, delivery coordination, and follow-up on pending orders.
- Monitor distributor performance, stock availability, and market service levels.




- Address customer complaints and coordinate with relevant departments for timely resolution.
- Follow up on outstanding payments and support timely collection in accordance with company credit policies.

D. Market Intelligence and Reporting

- Monitor competitor activities, pricing, promotional offers, and new product launches.
- Collect market feedback and identify changing customer preferences.
- Prepare daily sales reports, market visit reports, and periodic performance updates.
- Maintain accurate records of sales, orders, collections, and customer information.
- Submit sales forecasts and territory development plans to the reporting manager.

E. Product Quality and Operational Coordination

- Ensure proper storage and handling of ice cream products throughout distribution.
- Maintain the required cold-chain conditions during transportation, storage, and display.
- Coordinate with the dispatch and logistics teams to ensure timely product delivery.
- Monitor stock rotation, expiry dates, product damage, and wastage.
- Report quality concerns, freezer breakdowns, and product handling issues promptly.

3. Qualifications

- Minimum qualification: Plus Two / Higher Secondary; a degree in Business Administration, Marketing, or a related field is preferred.
- Experience in FMCG sales, preferably in ice cream, dairy, frozen foods, or food and beverage distribution, is an advantage.
- Freshers with good communication and sales aptitude may also be considered, depending on company policy.
- A valid two-wheeler driving licence and willingness to travel within the assigned territory are preferred or required as specified by the company.

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Senior Sales Officer (Erode)
🏢 LAZZA ICE CREAMS
📍 Erode