Job Description: Digital Marketing Executive – Meta Ads

Job Title: Digital Marketing Executive (Meta Ads Specialist)
Department: Digital Marketing
Experience: 1–3 Years (preferred)
Employment Type: Full time

About the Role

We are looking for a performance-driven Digital Marketing Executive with hands-on experience in Meta Ads (Facebook and Instagram Ads) to manage, optimize, and scale advertising campaigns. The ideal candidate should have a strong understanding of paid advertising, audience targeting, creative testing, and performance analysis to drive sales, leads, and brand awareness.

Key Responsibilities

- Plan, create, and manage Facebook and Instagram advertising campaigns using Meta Ads Manager.
- Develop ad strategies to increase website traffic, sales, leads, and brand awareness.
- Set up and optimize campaigns, ad sets, audiences, budgets, and bidding strategies.
- Conduct audience research, retargeting, and lookalike audience creation.
- Test different ad creatives, videos, captions, headlines, and offers.
- Monitor campaign performance and optimize ROAS, CPA, CTR, CPC, and CPM.
- Track conversions using Meta Pixel, Conversions API, and Events Manager.
- Analyze campaign data and prepare daily, weekly, and monthly performance reports.
- Coordinate with the content and creative teams to develop high-performing ad creatives.




- Stay updated with Meta advertising policies, tools, and industry trends.

Required Skills

- Practical experience with Meta Ads Manager.
- Strong understanding of Facebook and Instagram advertising.
- Knowledge of campaign objectives, conversion tracking, and retargeting.
- Ability to analyze advertising metrics and optimize campaign performance.
- Understanding of e-commerce marketing and sales funnels.
- Familiarity with Meta Pixel, Google Analytics, and Shopify or other e-commerce platforms is an advantage.
- Good communication, analytical, and problem-solving skills.

Qualifications

- Graduate in Marketing, Business Administration, or a related field preferred.
- 1–3 years of relevant digital marketing experience preferred.
- Candidates with proven campaign results and practical knowledge of Meta Ads are encouraged to apply.

Performance Expectations

- Improve advertising efficiency and return on ad spend (ROAS).
- Generate quality traffic and increase conversions.
- Manage advertising budgets effectively.
- Continuously test and improve campaign performance.

How to Apply: Share your resume along with examples of Meta Ads campaigns you have managed and the results achieved.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Sector 62)
🏢 MiniBay
📍 Sector 62