- Plan, execute and manage Email Marketing campaigns.
- Create and manage WhatsApp Business API campaigns.
- Develop automated WhatsApp communication and customer journeys.
- Create campaigns for lead nurturing, follow-ups, reactivation and customer engagement.
- Segment databases based on customer profile, product, location, lead stage and engagement.
- Develop email/WhatsApp communication calendars and campaign strategies.
- Create and manage automated workflows based on customer actions and CRM stages.
- Monitor campaign performance and optimize for better engagement and conversions.
- Track key metrics such as Open Rate, CTR, Delivery Rate, Response Rate, Conversion Rate and Unsubscribe Rate.
- Coordinate with Digital Marketing, VRM, Sales and CRM teams for lead nurturing campaigns.
- Maintain database hygiene and ensure compliance with communication policies.
- Analyze campaign performance and provide regular reports and actionable insights.
Pay: ₹12,000.00 - ₹30,000.00 per month
Advantages:
- Health insurance
- Internet reimbursement
- Provident Fund