Job Title: Performance Marketing Team Lead

Company: DataMeris
Job Location: Maradu, Kochi
Work Mode: Work From Office (In-Person)
Experience Required: 5+ Years
Industry Preference: EdTech

Job Summary

DataMeris is seeking a highly skilled and results-driven Performance Marketing person to spearhead digital customer acquisition strategies, manage high-value advertising budgets, and lead a team of performance marketing professionals.

The ideal candidate should have extensive hands-on experience in the EdTech industry, proven expertise in managing monthly advertising budgets of ₹5 Lakhs or more, and a demonstrated ability to achieve a Return on Ad Spend (ROAS) of 5x or above (1:5+).

Key Responsibilities

1. Performance Marketing & Campaign Management

- Develop, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and other digital advertising platforms.
- Manage monthly advertising budgets of ₹5 Lakhs or more while ensuring maximum ROI and budget efficiency.
- Build and implement full-funnel customer acquisition strategies, from awareness (TOFU) to conversion (BOFU).
- Continuously monitor campaign performance and optimize strategies to achieve business growth targets.
- Focus on reducing Customer Acquisition Cost (CAC) and improving Return on Ad Spend (ROAS).

2. Lead Generation & Conversion Optimization

- Drive high-quality lead generation campaigns aligned with business objectives.
- Conduct A/B testing on advertisements, landing pages, audiences, and campaign creatives.
- Analyze lead quality, conversion rates, and customer acquisition costs.
- Collaborate with sales teams to improve lead-to-paid conversion rates.
- Identify opportunities to enhance campaign effectiveness and overall marketing performance.

3. Marketing Analytics & Reporting

- Monitor and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and CRM platforms.




- Track key performance indicators, including ROAS, CAC, CPL, conversion rates, and lead quality.
- Prepare performance reports and provide actionable insights to management.
- Implement data-driven strategies to improve marketing efficiency and profitability.

4. Team Leadership & Strategy

- Lead, mentor, and guide a team of digital marketing professionals.
- Establish transparent KPIs, performance benchmarks, and accountability measures.
- Develop and implement Standard Operating Procedures (SOPs) for marketing operations.
- Coordinate with internal teams to ensure effective campaign execution and achievement of business objectives.
- Drive continuous improvement and innovation in performance marketing practices.

Required Qualifications & Skills

- Minimum 5 years of hands-on experience in performance marketing.
- Must have experience in EdTech
- Strong domain expertise and proven experience in the EdTech industry.
- Demonstrated experience managing monthly advertising budgets of ₹5 Lakhs or above.
- Proven track record of achieving a minimum ROAS of 5x (1:5).
- Advanced knowledge of Meta Ads, Google Ads, GA4, GTM, and marketing CRM tools.
- Strong understanding of conversion funnels, lead generation, retargeting, and campaign optimization.
- Expertise in performance analytics, budget allocation, and customer acquisition strategies.
- Strong analytical, problem-solving, communication, and leadership skills.
- Ability to manage multiple campaigns and deliver measurable business results.
- Experience in team management, KPI monitoring, and process development.

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Lead (CPL)
- Lead-to-Paid Conversion Rate
- Campaign ROI and Budget Utilization
- Lead Quality and Customer Acquisition Performance
- Team Productivity and Campaign Efficiency

Pay: Up to ₹73,000.00 per month

Work Location: In person

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