- Plan, execute, and manage paid campaigns on Google Ads, Meta Ads, and other platforms.
- Monitor and optimize campaigns for CPL, CPC, CTR, conversions, and ROAS.
- Conduct keyword, audience, and competitor research.
- Create and test ad copies, creatives, and campaign strategies.
- Analyze campaign performance and prepare regular reports.
- Optimize campaigns to improve lead quality and overall ROI.
- Coordinate with sales and creative teams for better campaign performance.
- Stay updated with the latest trends and best practices in digital advertising.
Requirements
- 1–5 years of experience in Performance Marketing / Paid Advertising.
- Hands-on experience with Google Ads and Meta Ads.
- Robust understanding of lead generation and campaign optimization.
- Good analytical and problem-solving skills.Ability to manage budgets and meet campaign targets.
- Good communication and reporting skills.