JOB DETAILS

Location: Kolkata

Experience: 1+ Years

Employment Type: onsite

Experience and qualifications :

- Graduate in Marketing, IT or a related discipline.
- Experience in performance marketing, lead generation, digital customer acquisition, inside sales.
- Candidates with demonstrable results may be considered irrespective of their exact degree or years of experience.
- Experience in B2B lead generation, SaaS, EdTech, school software, education services or institutional sales is preferred.
- Solid spoken and written English, Hindi / Bengali.

. Mandatory skills

- Google Ads and Meta Ads campaign setup, management and optimisation.
- SEO, Keyword research, audience targeting, landing-page optimisation and lead-form creation.
- Conversion tracking, Google Analytics and Google Tag Manager.
- Lead qualification, prospecting, follow-up and appointment setting.
- Ability to conduct or coordinate online product demonstrations.
- CRM management, lead tracking, Excel/Google Sheets and performance reporting.
- Ability to analyse cost per qualified lead, demo conversion, customer acquisition cost and collected revenue.
- Web Development.
- WordPress (desirable).

Key responsibilities

1. Generate qualified enquiries from private schools through Google Ads, Meta Ads, SEO, landing pages and targeted digital outreach.

2. Build and maintain a database of target schools and relevant decision-makers.

3. Contact enquiries promptly and qualify schools by location, student strength, requirements, decision-making authority and purchase timeline.

4. Arrange and conduct online School ERP demonstrations.

5.



Follow up with principals, school owners, administrators and management representatives by phone, email and WhatsApp.

6. Prepare proposals using approved pricing and commercial terms and follow up until the order is confirmed and payment is received.

7. Maintain an accurate CRM and report lead sources, campaign expenditure, sales pipeline, conversions and collections.

8. Improve campaign performance based on qualified leads and paid subscriptions.

9. Coordinate customer onboarding, website requirements and ERP training with the relevant technical/vendor team.

Support school-focused content, SEO, email campaigns and remarketing activities.

Job Types: Full-time, Permanent

Pay: ₹200,000.00 - ₹420,000.00 per year

Benefits:

- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):

- What is your current CTC?
- What is your expected CTC?
- What is your official Notice period?
- Do you have the knowledge about ERP Configuration?
- Do you have the experience in EdTech, school software, education services or institutional sales domain?

Experience:

- WordPress: 1 year (Preferred)
- SEO, Keyword research, audience targeting: 1 year (Preferred)
- CRM management, lead tracking, Excel/Google Sheets: 1 year (Preferred)
- Web development: 1 year (Preferred)
- Digital Marketing & Inside Sales Executive – School ERP : 1 year (Preferred)
- Google Ads and Meta Ads campaign setup: 1 year (Preferred)

Location:

- Kolkata, West Bengal (Preferred)

Work Location: In person

📌 Digital Sales Executive (Kolkata)
🏢 Bigbell
📍 Kolkata