Job Title: Digital Marketing Executive (REMOTE) - Zyus Edutech

Company: ZYUS EduTech

Location: (Remote/Work From Home)

Job Type: Full-time

Key Responsibilities

- Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.

- Plan and execute digital marketing campaigns.

- Manage Meta Ads (Facebook and Instagram) and Google Ads.

- Implement SEO, AEO, and GEO strategies to improve online visibility.

- Conduct keyword research, competitor analysis, and audience research.

- Generate quality leads and optimise conversion rates.

- Manage website content, landing pages, and basic WordPress updates.

- Track campaign performance, cost per lead, conversions, and return on ad spend.

- Coordinate with designers and content creators for advertisements, posters, reels, and videos.

- Prepare weekly and monthly marketing performance reports.

- Identify new digital marketing opportunities and recommend growth strategies.

Required Skills and Qualifications

- Bachelor's degree or relevant qualification in Digital Marketing, Marketing, or a related field.

- Practical experience in digital marketing and lead generation.

- Proficiency in Meta Ads Manager and Google Ads.

- Knowledge of SEO, keyword research,



Google Analytics, and Google Search Console.

- Experience in social media management and content planning.

- Familiarity with WordPress and landing page optimisation.

- Robust analytical, communication, and problem-solving skills.

- Ability to manage multiple campaigns and meet deadlines.

Preferred Skills

- Experience in performance marketing and paid advertising.

- Knowledge of AEO, GEO, and AI search optimisation.

- Experience with CRM tools, lead tracking, and marketing automation.

- Basic knowledge of Canva and video content production.

- A portfolio demonstrating previous campaigns and measurable results.

Performance Expectations

- Increase qualified leads and conversions.

- Improve website traffic and search visibility.

- Optimise advertising budgets and campaign performance.

- Maintain consistent social media activity.

- Deliver regular reports with actionable insights.

- Probation Period: 3 Months
- Notice Period: 1 Month (30 Days)

Benefits

- Work from home
- Flexible remote work environment

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: Remote

📌 DIGITAL MARKETING EXECUTIVE Remote (INDIA)
🏢 Zyus EduTech UAE
📍 India