Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Monitor and optimize campaigns to improve performance and achieve lead generation targets.
- Conduct keyword research, audience targeting, and competitor analysis.
- Track website traffic, conversions, and campaign performance using Google Analytics 4 (GA4).
- Set up and monitor conversion tracking and UTM parameters.
- Conduct A/B testing to improve ad creatives, audience targeting, and campaign effectiveness.
- Manage advertising budgets efficiently and optimize cost per lead (CPL).
- Generate quality leads through targeted digital marketing campaigns.
- Prepare regular campaign performance reports and provide actionable insights.
- Coordinate with internal teams to align marketing campaigns with business objectives.

Required Skills

- Hands-on experience with Meta Ads, Google Ads,



and LinkedIn Ads.
- Knowledge of performance marketing and paid campaign management.
- Strong understanding of keyword research and audience targeting.
- Experience with GA4, conversion tracking, and UTM parameters.
- Knowledge of A/B testing and campaign optimization.
- Budget management and lead generation expertise.
- Robust analytical, communication, and reporting skills.

Qualification

Graduate in Marketing, Business Administration, or a related field preferred.

Preferred Candidate Profile

Candidates with practical experience in paid digital advertising, performance marketing, and lead generation will be preferred.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Mumbai)
🏢 Q GROUP
📍 Mumbai