Job Title: Sales Manager – HoReCa

Company: Lokmitra Ventures Pvt. Ltd.
Location: Lucknow, Uttar Pradesh
Salary: ₹25,000 – ₹35,000 per month
Job Type: Full-time
Work Mode: Field Sales (Outdoor Market Visits)
Industry: Hospitality / Food & Beverage / HoReCa Sales

Job Summary

We are looking for an experienced and result-oriented Sales Manager – HoReCa to develop and manage sales across the hotel, restaurant, café, catering, and hospitality segments in Lucknow.

This is a field-based sales role requiring regular market visits, face-to-face client meetings, new customer acquisition, and relationship management. The ideal candidate must have a strong hospitality industry background, proven sales experience, and the ability to build client relationships and achieve sales targets.

Key Responsibilities

- Develop and manage sales across hotels, restaurants, cafés, caterers, and other HoReCa customers.
- Conduct daily field visits to hotels, restaurants, cafés, caterers, and other potential customers across Lucknow and surrounding areas.
- Identify new business opportunities and acquire new clients through direct market visits and face-to-face meetings.
- Maintain strong relationships with existing customers and generate repeat business.
- Visit customer locations to understand their requirements, explain products, present pricing, and negotiate sales deals.
- Prepare daily field visit plans and maintain records of customer visits, enquiries, follow-ups, and sales conversions.
- Achieve monthly and quarterly sales targets through effective field sales activities.
- Conduct regular market surveys to identify potential customers, competitor activities, pricing trends, and market opportunities.




- Coordinate with internal teams to ensure timely order processing, delivery, and customer satisfaction.
- Follow up on customer payments and maintain healthy business relationships.
- Expand the company's market presence and customer base through continuous on-ground sales activities.

Eligibility Criteria

- Hospitality industry background is mandatory.
- Previous experience in HoReCa sales, hotel supplies, food and beverage, or hospitality-related sales is required.
- Must be comfortable with daily fieldwork, outdoor market visits, and travelling within Lucknow and nearby areas.
- Strong knowledge of hotels, restaurants, cafés, and catering businesses.
- Excellent communication, negotiation, and relationship-management skills.
- Ability to work independently, generate leads, and achieve sales targets.
- Basic knowledge of MS Excel and sales reporting is preferred.

Salary & Benefits

- Monthly Salary: ₹25,000 – ₹35,000, depending on experience and skills.
- Fuel allowance for official market visits.
- Sales performance incentives.
- SIM/mobile communication allowance.
- Opportunity to grow with the organization.

Ideal Candidate

A confident, target-driven sales qualified with a strong hospitality industry background, excellent market knowledge, and the willingness to work in the field daily to develop new customers and build long-term HoReCa business relationships.

How to Apply

Interested candidates with relevant hospitality and HoReCa sales experience who are comfortable with field sales and regular market visits are invited to apply with their updated resume.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Sales Manager – HoReCa (Lucknow)
🏢 Lokmitra Ventures Private Limited
📍 Lucknow