Location: Delhi, India
Experience: 2–4 Years
Salary: 50,000 per month
Joining: Immediate Joiners Preferred

Job Description

We are looking for a results-driven Performance Marketing Specialist with hands-on experience managing paid advertising campaigns across multiple platforms and industries. The ideal candidate should have strong agency experience, expertise in lead generation and e-commerce campaigns, and a proven ability to optimize advertising performance and deliver measurable results.

Key Responsibilities

- Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Manage multiple client accounts across different industries and business niches.
- Optimize campaigns based on key performance metrics, including ROAS, CPA, CPL, CPC, CTR, and CVR.
- Manage and scale advertising campaigns while maintaining profitability and cost efficiency.
- Set up and monitor tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Conversions API (CAPI).
- Conduct A/B testing of ad creatives, copy, landing pages, audiences, and campaign strategies.
- Analyze campaign data and identify opportunities to improve performance.
- Prepare weekly and monthly performance reports with actionable insights.




- Collaborate with creative and account management teams to improve campaign effectiveness.

Requirements

- 2–4 years of hands-on experience in performance marketing.
- Agency experience is mandatory.
- Experience managing monthly advertising budgets of ₹5 lakh or more.
- Robust expertise in lead generation and e-commerce campaigns.
- Experience handling campaigns across multiple industries and niches.
- Proficiency in Meta Ads, Google Ads, GTM, GA4, Meta Pixel, and CAPI.
- Strong analytical, problem-solving, and campaign optimization skills.
- Bachelor's degree in Marketing, Business, or a related field.
- Ability to join immediately or at short notice is preferred.

Skills Required

Meta Ads | Google Ads | Performance Marketing | Lead Generation | E-commerce Marketing | ROAS Optimization | Google Analytics 4 | Google Tag Manager | Meta Pixel | CAPI | A/B Testing | Campaign Reporting

How to Apply

Interested candidates who meet the above requirements are encouraged to apply with their updated resume.

Note: Candidates must have prior agency experience and hands-on experience managing ₹5 lakh or more in monthly ad spend.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Delhi)
🏢 Xpressedu
📍 Delhi