EMAIL MARKETING SPECIALIST

Experience: 1–3 Years
Work Mode: Remote
Employment Type: Full-Time
Salary: ₹40,000 – ₹45,000 per month

About the Role

We are looking for an experienced Email Marketing Specialist with strong hands-on expertise in Klaviyo to manage and optimize email marketing for e-commerce brands.

The ideal candidate should understand how to build email marketing strategies that drive revenue, repeat purchases, customer retention, and engagement.

This is a hands-on role for someone who can independently manage Klaviyo campaigns, flows, segmentation, testing, reporting, and optimization.

Key Responsibilities

- Manage end-to-end email marketing activities for e-commerce brands.
- Build, manage, and optimize Klaviyo accounts.
- Create and manage automated Klaviyo flows, including:
- Welcome Series
- Abandoned Cart
- Browse Abandonment
- Post-Purchase
- Cross-Sell / Upsell
- Win-Back
- Customer Replenishment
- Product Review
- VIP / Loyalty flows
- Plan and execute regular email campaigns based on the brand's marketing calendar.
- Create customer segments based on purchase behavior, engagement, browsing activity, customer lifecycle, and other relevant attributes.
- Develop personalized email strategies using customer and behavioral data.
- Write or coordinate email copy, subject lines, CTAs, and promotional messaging.
- Create and optimize email templates using Klaviyo's email builder.
- Conduct A/B testing of subject lines, content, offers, CTAs, layouts, and other campaign elements.
- Monitor email performance and optimize campaigns based on data.
- Track metrics such as revenue per recipient, open rate, click-through rate, conversion rate, unsubscribe rate, and overall email revenue.




- Analyze customer behavior and identify opportunities to increase repeat purchases and customer lifetime value.
- Maintain proper email segmentation and audience hygiene.
- Monitor email deliverability and engagement trends.
- Ensure campaigns and flows are properly tested before going live.
- Coordinate with designers, copywriters, and performance marketing teams when required.
- Prepare regular performance reports with key insights and recommendations.
- Stay updated with Klaviyo features, e-commerce email marketing trends, personalization, automation, and retention strategies.

Requirements

- 1–3 years of hands-on experience in Email Marketing.
- Strong hands-on experience with Klaviyo is required.
- Experience working with e-commerce/D2C brands is highly preferred.
- Must have practical experience building and managing Klaviyo flows and campaigns.
- Robust understanding of email automation, segmentation, personalization, and customer lifecycle marketing.
- Good understanding of e-commerce customer journeys and retention marketing.
- Strong copywriting and communication skills.
- Experience with A/B testing and campaign optimization.
- Ability to analyze campaign data and turn insights into actionable strategies.
- Good understanding of email deliverability and list hygiene.
- Experience managing email marketing for multiple brands or clients will be an advantage.
- Ability to work independently and manage deadlines in a remote environment.

What We Offer

- Opportunity to work with multiple e-commerce/D2C brands.
- Hands-on exposure to different industries and customer segments.
- Opportunity to manage and optimize real Klaviyo accounts.
- Growth based on performance and ownership.

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: Remote

📌 Email Marketing Specialist (India)
🏢 Advero Ads
📍 India