What you'll do
▪ Lead marketing solution design on Marketing Cloud Engagement today, with the program moving toward Marketing Cloud Next and Data 360. ▪ Run discovery with marketing stakeholders and own the requirements summary, corrected and approved. ▪ Own the marketing design and every decision in it — journeys, segmentation, consent and the data model behind them — and get client sign-off before build. ▪ Hold the end-to-end view: how marketing data flows to and from Salesforce Core, Data 360 and the client's enterprise data platform. ▪ Decide defect versus change request and agree the test with the client before UAT opens. ▪ Work alongside the program's technical leads so the marketing solution and the platform stay one solution. ▪ Prototype in the platform to settle a design rather than describing it. How you'll use AI▪ Use AI to draft requirements, PRDs, journey designs and options analysis, then correct the synthesis and make the call. ▪ Direct agentic tooling against a sandbox to prove a marketing design before it is committed. ▪ Review generated work critically before it moves. Generated work fails plausibly — complete, well-formed, internally consistent and wrong — and you are the one who catches it. ▪ Answer one question about anything you approve:



what did you change or correct before you approved it? A reviewer who never has an answer is not reviewing. ▪ Work fluently in whatever the engagement runs on — Claude, Microsoft Copilot, GitHub Copilot, platform assistants, or the client's own stack. The activity is mandatory; the tool usually is not. QualificationsRequired▪ 10+ years of relevant experience, including client-facing consulting ▪ Marketing Cloud Engagement solution design and implementation — journeys, data extensions, segmentation and integration with Salesforce Core ▪ Experience running discovery and owning a design through client sign-off ▪ Marketing Cloud Consultant or Marketing Cloud Email Specialist certification ▪ Demonstrated, current use of AI tools in discovery and design ▪ Robust written and spoken communication, and the ability to explain complex topics to technical and non-technical audiences Preferred▪ Hands-on Marketing Cloud Next experience, or a clear grasp of how it differs from Marketing Cloud Engagement ▪ Working knowledge of Data 360 architecture and identity resolution ▪ Data Cloud Consultant certification ▪ A senior engineer moving into architecture is welcome — show us the solutions you have owned

📌 SFMC Technical Architect (Chennai)
🏢 Perficient India
📍 Chennai