Company Description Aimlay Pvt Ltd is a global educational and writing support service platform focused on empowering working professionals and experiential learners throughout their lifelong learning journeys. The company offers programs from Matriculation to PhD in collaboration with renowned universities worldwide, providing flexible and accessible education options. Aimlay also recognizes and validates learning gained through real-world experience, offering pathways such as honorary doctorates and DBA programs. With over a decade of experience and a strong counseling team, Aimlay supports PhD aspirants from admission to completion and is building a vibrant community of researchers and professionals. Headquartered in Delhi and supported by global counseling centers, Aimlay is committed to accessible, equitable, and transformative education aligned with SDG 4. Role Description This is a full-time, on-site role based in Delhi for a Digital Marketing Head – Edtech/Education. The Digital Marketing Head will lead the development and execution of data-driven digital marketing strategies across channels to drive brand awareness, lead generation, and learner engagement. Responsibilities include overseeing digital transformation initiatives, optimizing campaigns using web analytics, and aligning digital efforts with business goals and the education-focused mission of Aimlay. The role involves managing and mentoring a marketing team,



coordinating with counseling and academic teams, and ensuring consistent messaging across all platforms. The Digital Marketing Head will also manage budgets, evaluate new tools and technologies, and report on performance to senior leadership. Qualifications
- Minimum 14 years of experience in 360 degree Digital Marketing
• Strong expertise in Digital Strategy and Digital Transformation, with a demonstrated ability to design and implement scalable, creative digital initiatives.
• Lead and mentor a cross-functional team including SEO/SEM specialists, content marketers, social media managers, email marketers, and performance analysts.
• Manage budgets and campaigns for paid search (Google Ads), paid social (Meta, LinkedIn) and other media platforms.
• Track and report on campaign performance, customer acquisition costs, conversion rates, and ROI using tools like Google Analytics, HubSpot.
• Hands-on experience with Web Analytics tools and metrics, using data insights to improve campaign performance and user experience.
• Relevant experience in digital marketing within Edtech, education, or related industries; prior leadership roles in marketing or growth functions are preferred. Interested candidates can share their resume on: Surbhi.
[email protected] or call directly on: (phone hidden) Regards Surbhi Jain

📌 Digital Marketing Head- Edtech/Education (India)
🏢 Aimlay( Recruitment
📍 India