Responsibilities & Key Deliverables As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.
Your responsibilites will include: Business Performance Management
• Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
• Develop and execute regional business plans aligned with OEM growth objectives.
• Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
• Track key business KPIs and ensure sustainable growth. Dealer Network Development
• Strengthen Accessories business capability across dealerships.
• Conduct regular dealer reviews and performance assessments.
• Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices. Sales & Retail Excellence
• Drive accessory attachment and penetration across vehicle models.
• Implement vehicle-wise and category-wise sales strategies.
• Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
• Identify, scale, and replicate best practices across the region. Product & Category Management
• Promote OEM-approved accessories and support new product launches.




• Gather regional market insights and customer requirements to support product development.
• Ensure product availability and healthy inventory levels across dealerships.
• Coordinate with supply chain teams to minimize stock-outs and improve fulfillment. Program Execution
• Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
• Roll out sales campaigns, contests, promotions, and incentive programs.
• Ensure effective implementation of seasonal and strategic business initiatives.
• Monitor program effectiveness and ROI. Training & Capability Building
• Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
• Build dealer capability in accessory selling, upselling, and customer engagement.
• Support certification and dealer capability enhancement initiatives. Stakeholder Management
• Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
• Create synergies with vehicle marketing initiatives and service camps to promote accessories.
• Serve as the primary regional point of contact for Accessories business matters.




• Align OEM and dealer objectives to drive business outcomes. Market Intelligence & Business Development
• Analyze competitor products, pricing, promotions, and market trends.
• Identify growth opportunities, emerging customer needs, and business development levers.
• Recommend strategic actions to improve market share, revenue, and profitability. Governance & Compliance
• Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
• Maintain accurate forecasts, business reports, and performance dashboards.
• Drive adherence to quality, warranty, and customer service standards. KPIs
• Accessories Retail Target Achievement
• Retail Sales Growth
• Support Regional team for Accessories Billing Target Achievement
• Accessories Penetration (%)
• Vehicle Attachment Rate
• Category-wise Growth
• Current Product Launch Success Rate
• Dealer Training Coverage
• Inventory Health & Availability
• Customer Satisfaction Metric Education Qualification We prefer a candidate with the following

qualifications:
• Graduate in Engineering / Automobile / Mechanical / Business Administration.
• MBA (Marketing / Sales) preferred. General Experience
• 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.
• Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.
• Proven track record of managing dealer networks and achieving business targets.

📌 Manager-Regional Business Development, Accessories (Bhopal)
🏢 Mahindra and Mahindra
📍 Bhopal