Senior Associate
- Licensing & Brand Partnerships Location
- Lower Parel, Mumbai About Company: The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India’s largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18, among others. We create products inspired by pop culture
- superheroes, movies, TV shows and cartoons while staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men’s and women’s apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care, footwear and backpacks. While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 90+ stores across India, with further pan-India expansion underway. The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity and leadership at every level not just by titles. Over the years, we’ve built a team of like-minded individuals who work smart, take accountability and grow with the business. If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we’d love to have you join us Role Overview: The Senior Associate owns the day-to-day health of our licensor relationships and a defined share of the portfolio including deal origination, brand assurance and business growth.

Responsibilities:
• Portfolio management: Run a designated set of IP licenses end to end: approvals, category coverage, territory scope, and compliance with contract obligations.
• Deal structuring and negotiation: Draft term sheets, negotiate minimum guarantees, royalty tiers, territory, and exclusivity,



and lead first-pass redlines on license agreements. Flag unfavourable clauses and propose commercial alternatives before legal review.
• Business development: Identify, pitch, and close new IP and brand partnerships across entertainment, anime, sports, and music. Build and maintain the outreach pipeline.
• Royalty and MG tracking: Maintain accurate royalty reporting, MG recoupment, and payment schedules. Flag shortfall risk to leadership early.
• Brand assurance: Coordinate product, packaging, and marketing approvals with licensors and agents, and keep internal design and merchandising teams aligned to licensor guidelines and turnaround timelines.
• Agent and partner management: Manage relationships with licensing agents and licensor teams. Be the day-to-day point of contact between teams.
• Expansion support: Support licensing work streams for new categories and markets, including new territories
• Reporting: Produce business forecasts, portfolio performance reviews, renewal readiness assessments, and deal memos. Requirement:
• 2 to 5 years in licensing, brand partnerships, business development, or commercial contracts, ideally in consumer products, media, or retail.
• Demonstrated ability to negotiate and redline commercial agreements and to read a license agreement for risk.
• Strong commercial modelling

skills:
MG, royalty, and revenue-share analysis, comfortable in Excel or Sheets.
• Working knowledge of licensor approval processes and how licensors and agents operate.
• Precise written communication, and the judgement to hold a position with senior external counterparts. Robust advantages:
• Existing relationships with global studios, anime licensors, or licensing agencies.
• Experience with cross-border or multi-territory licensing.
• Pop-culture fluency across film, anime, sports, and music.

📌 Senior Licensing (Mumbai)
🏢 The Souled Store
📍 Mumbai