Experience:
2–3 years (Content, communications, PR, journalism, or brand preferred)

Location:
Sector 54, Gurugram Type: Full-time, In-office (5 days/week) About NUUK Appliances don't have to be boring. For too long, they stood still while people and homes evolved. NUUK exists to challenge that. We are a team of engineers, designers, and operators building from first principles
- creating products that are thoughtful, functional, and built to last. But behind every growing business is a finance function that ensures cash moves efficiently, risks are managed, and operations run seamlessly. That's where this role comes in. Find out more

about us
here: https://nuuk.in/ Follow our journey: https://www.instagram.com/mynuuk/ What is this role about? This isn't a traditional PR job. You won't be blasting press releases into a void or managing a media list in a spreadsheet. You'll be embedded with our founders
- in meetings, at events, in the room where things happen
- and your job is to turn what you see, hear, and experience into stories that build her presence and NUUK's brand in equal measure. You're part ghostwriter, part PR operator, part brand guardian. You think in narratives, and you move fast. What will you do? Founder Presence & Thought Leadership
• Strategise our founders’ personal brand and manage their social media presence on Instagram and LinkedIn
• Attend events, panels, and brand moments with our founders and turn them into content in real time
• Build and maintain a running story bank
- ideas, observations, and moments that can become content
• Spot the narrative in the everyday: a product decision, a team moment, an industry shift and know how to frame it PR & Public Affairs




• Work closely with NUUK's PR agency to drive the communications charter forward
- briefing, following up, and ensuring stories land
• Identify and pitch organic PR opportunities
- awards, lists, panels, podcasts, and press features that build the founders’ and NUUK's credibility
• Draft media materials as needed
- bios, talking points, Q&A; prep, and spokesperson briefs Brand Representation
• Be a credible, confident representative of NUUK in external conversations
• Coordinate with the Brand & Marketing team to ensure founder content and brand content are aligned, not siloed
• Manage our founders’ public-facing calendar touchpoints Who we're looking for?
• A Writer First: You can write in someone else's voice without losing the soul of what they're saying; you've done it before
• Culturally Tuned In: You read the room, the feed, and the moment, and you connect the dots faster than most
• PR-Literate, Not PR-Trapped: You understand how media works, but you don't think a press release is the answer to everything
• High-Proximity Ready: You're comfortable being in close orbit of a founder
- you take direction well, push back smartly, and keep things confidential instinctively
• Fast and Thorough: You can turn a 10-minute debrief into a polished LinkedIn post the same day Why join NUUK?
• High ownership from Day 1
• Exposure across teams and functions
• Fast learning curve in a scaling startup
• Opportunity to grow into a strategic role over time
• Work with a team that builds, not just talks
• Unlimited coffee, excellent snacks, a vibrant workspace and a team that values design, speed, creativity and thoughtful execution NUUK is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

📌 Narrative & PR Associate (India)
🏢 Nuuk
📍 India