Company Description At Cumin Co., we’re on a mission to redefine the modern Indian kitchen. From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, and built to last. For us, cooking is not just a routine—it's a ritual of love and connection. We craft tools that honour that belief. Website: www.cuminco.com Instagram: https://www.instagram.com/cuminco_india/?next=%2F Role Description We are looking for a Graphic Design Lead who can take ownership of Cumin’s visual language across digital and offline touchpoints. This is a hands-on role for someone who combines strong design fundamentals with a sharp understanding of branding, content, and contemporary visual trends. You will work closely with the Brand, Marketing, Content, and E-commerce teams to translate ideas into impactful visual communication.

Key Responsibilities
● Lead the visual design direction for Cumin across digital, social media, e-commerce, campaigns, and offline brand touchpoints. ● Develop and maintain a consistent visual identity across all brand communication. ● Design creative assets including social media posts, campaigns, digital ads, website banners, product communication, emailers, presentations, and marketing collaterals. ● Conceptualise and execute campaign identities, launches, seasonal communication, and promotional creatives.



● Work closely with the content and marketing teams to develop visually strong storytelling and campaign concepts. ● Create and maintain brand guidelines, templates, design systems, and visual libraries. ● Translate briefs and business objectives into clear and compelling creative concepts. ● Collaborate with photographers, videographers, copywriters, influencers, and external creative partners when required. ● Review and maintain quality across all creative outputs to ensure consistency and attention to detail. ● Stay updated with emerging design trends, digital formats, typography, layouts, and visual references relevant to premium D2C and lifestyle brands. Qualifications ● 6-8 years of relevant experience in graphic design, brand design, or visual communication. ● Strong portfolio demonstrating branding, digital design, campaigns, and creative storytelling. ● Strong command of Adobe Creative Suite — Photoshop, Illustrator, and InDesign. ● Working knowledge of Figma and other relevant design tools. ● Robust understanding of typography, composition, colour, hierarchy, and visual storytelling. ● Ability to develop concepts from scratch rather than only executing existing briefs. ● Strong eye for detail and consistency. ● Ability to balance creativity with commercial and business objectives. ● Strong communication and collaboration skills. ● Experience in D2C, lifestyle, home, fashion, beauty, food, or consumer brands would be an advantage.

📌 Graphic Design Lead (Gurugram)
🏢 Cumin
📍 Gurugram