JOB DESCRIPTION
We are looking for a Campaign Manager with strong hands-on expertise in Salesforce Marketing Cloud (SFMC) and Salesforce CRM (SFDC) to manage end-to-end CRM and lifecycle campaigns. The role will focus on driving lead conversion, engagement, and revenue by tightly integrating marketing journeys with sales processes.

Key Responsibilities
Campaign Strategy & Execution
• Own end-to-end campaign planning and execution using SFMC and SFDC
• Design and execute lead nurturing, conversion, and lifecycle journeys
• Build and manage Salesforce Campaigns and align them with business objectives
• Execute multi-channel campaigns: Email, SMS, WhatsApp, Push (where applicable) SFMC Responsibilities
• Build and manage journeys using Journey Builder
• Create and manage Data Extensions, Contact Builder, and Automation Studio
• Implement trigger-based and event-driven campaigns
• Execute A/B testing and optimize campaigns for performance
• Leverage Einstein features (Engagement Scoring, STO) where applicable SFDC Responsibilities
• Configure and manage Leads, Contacts, Opportunities, Campaigns, and Campaign Members
• Align CRM campaigns with Sales workflows, lead stages, and SLAs
• Ensure lead routing, assignment, and follow-up visibility
• Maintain data accuracy, deduplication, and CRM hygiene Performance & Analytics
• Track and optimize CPL, CAC, conversion rate, ROI
• Build and analyze campaign performance reports and dashboards
• Provide actionable insights to CRM, Sales, and Leadership teams Stakeholder & Vendor Management
• Collaborate with Sales, Tech, Analytics, Product, and Creative teams
• Coordinate with external vendors and platform partners when required
• Ensure compliance, consent management,



and governance across channels Must-Have Skills & Experience
• 5–9 years of experience in CRM / lifecycle campaign management
• Strong hands-on expertise in SFMC and SFDC
• Proven experience with Looker Studio, Journey Builder, Automation Studio, Contact Builder
• Strong understanding of Salesforce Campaigns and Campaign Members
• Experience executing Email, SMS, and WhatsApp campaigns
• Solid grasp of lead funnels, pipeline stages, and revenue attribution
• Analytical mindset with strong reporting and optimization skills Good-to-Have Skills
• Experience with AMPscript, SQL, and API-based integrations
• Exposure to Click-to-WhatsApp and Conversational AI tools
• Knowledge of Einstein AI capabilities
• Experience in EdTech, BFSI, or high-volume lead environments
• Vendor, commercials, and MarTech stack management What Success Looks Like
• Seamless integration between marketing journeys and sales actions
• Higher lead-to-opportunity and opportunity-to-conversion rates
• Reduced CPL and CAC through smarter targeting and automation
• Scalable, compliant, and high-performing CRM campaigns SKILLS AND EXPERTISE External Skills & Expertise Marketing Technology & Platforms
• Salesforce Marketing Cloud (SFMC) – Journey Builder, Automation Studio, Contact Builder
• Salesforce CRM (SFDC) – Leads, Contacts, Opportunities, Campaigns,



Campaign Members
• Marketing Automation & CRM tools (Netcore, MoEngage, CleverTap, HubSpot – exposure preferred) Channel Expertise
• Email Marketing campaign execution & optimization
• SMS & WhatsApp Marketing (template setup, delivery optimization, compliance)
• Push Notifications & In-App Messaging
• Omnichannel campaign orchestration Data & Analytics
• Campaign performance analysis (CPL, CAC, ROI, Conversion Rate)
• Funnel & cohort analysis
• Audience segmentation & targeting
• A/B testing & experimentation frameworks
• Dashboarding & reporting (Salesforce Reports, Tableau, Power BI, Looker, etc.) Technical & Integration Skills
• SQL for audience extraction & segmentation
• AMPscript for personalization in SFMC
• API integrations between CRM, marketing platforms, and lead sources
• Data sync between SFMC ↔ SFDC ↔ Lead platforms CRM & Lifecycle Expertise
• Lead nurturing frameworks
• Customer lifecycle & journey mapping
• Pipeline alignment with Sales
• Revenue attribution & multi-touch tracking
• Retention & re-engagement strategies Vendor & Ecosystem Management
• Experience working with Salesforce partners / system integrators
• Coordination with WhatsApp BSPs, SMS vendors, and MarTech providers
• Contracting, commercials, and SLA management Compliance & Governance
• Data privacy & consent management (GDPR, DPDP India, CAN-SPAM)
• Meta WhatsApp messaging policies
• CRM data hygiene & governance best practices Industry Exposure (Preferred)
• EdTech / BFSI / FinTech / SaaS / Consumer Internet
• High-volume lead businesses
• Subscription or revenue lifecycle models Full time

📌 Campaign Manager (Mumbai)
🏢 Timespro
📍 Mumbai